IDG’s CMO Magazine Enters Asian, European Markets with Launches in China, Poland

Framingham, MA – September 1, 2005 – This month, IDG's CMO magazine announces its entry into the China and Poland markets. Announcement of the expansion comes the same month the U.S. edition; serving more than 25,000 marketing executives, celebrates its first year.

CMO Poland, entitled CMO Magazyn Szefa Marketingu, reaches 9,000 marketing chiefs through a print edition and a digital version of the magazine. A website advances the print product's debut, with a series of conferences in planning. According to Piotr Grabczynski, CXO Group Publisher in Poland, "CMO is the only magazine in the country that offers its executive audience international marketing knowledge and practices." China's edition, entitled CMO World, began monthly publication this summer and currently boasts a circulation of 38,000 executive marketers. CMO World Editor in Chief Wang Xiangyong says his magazine launched, "…to meet the increasing demand of marketing executives who are seeking professional guidance on marketing management skills." CMO World plans a website launch and other product extensions this fall.

Born during the Digital Age, amidst the U.S. publishing industry's electronic transformation, the CMO brand entered the U.S. market with content available in multiple media channels to provide time-stressed, globe-trotting chief marketing officers with information via print, online, and face-to-face conferences. The magazine for chief marketing officer's first year is marked by noteworthy achievements, including prestigious editorial awards, high audience affinity, and proven receptivity in advertising marketplace.

"The CMO brand represents the next generation of media. We found numerous ways to connect with our executive audience by successfully getting the information to them when and how they want it," says CMO Publisher Steve Twombly. "When you develop this kind of rapport with your content consumers, it becomes all that much more exciting for advertisers who want to connect with them. In just one year, we've proven we can do this and we can do it well."

Market Receptivity

CMO magazine ran ad pages from 62 accounts across a wide range of categories, including CRM and Business Intelligence, Marketing Performance Management, Integrated and Direct Marketing. Among the many, first year advertisers include IBM, SAS, InfoUSA, Unica and WebTrends. Ad pages for the September anniversary issue are up 62% from the inaugural one, and for the last six months, ad page growth is up 11% (compared to the first six months beginning in September 2004).

Numerous strategic partnerships were formed with companies throughout the year to develop content serving its audience's ravenous information needs. Editors partnered with Accela Communications to produce the Innovative Influencer webcast series. Four on-demand webcasts were broadcast to date, with two additional planned for 2005. These topical discussions generated a combined total of more than 1,800 high-quality sales leads for sponsoring companies Biz 360®, Coremetrics, EMC Corporation, and Video Monitoring Services (VMS).

Editorial Success

In June, CMO magazine was named Magazine of the Year by the American Society of Business Publication Editors (ASBPE). Six other ASBPE awards followed, including three golds (Best New Web Publication, Overall Web Publication and New Publication Design); two silver (Overall Typography and New Publication); and a bronze (Best Regular Department). In the same month, CMO took home five Tabbie Awards, including honors for technical article, opening page or spread, best single issue (Top 25 Issues), feature article (Top 25 Entries), and front cover photograph (Top 25 Entries). Earlier in the year, the magazine captured a merit award at the Society of Publication Designers awards; a CMO blog snagged an honorable mention in MarketingSherpa's 10 Best Blogs for 2005, and the website earned a five-star rating (exceptional) from Emerald Management Coolsites.

"Our editorial team is just as passionate about producing great content as our audience is about absorbing it. It's satisfying, albeit a bit humbling, to receive so many accolades for editorial excellence…and to do it inside of a year," says CMO Editor in Chief Rob O'Regan. "Our year two challenge is to outdo year one."

Audience Affinity

Since its 2004 inception, the U.S. magazine's affinity with its readership has flourished to include 25,000 senior marketing executives with authority to buy, specify and approve marketing products and services. In June, CMO magazine completed its first Business Press Auditors (BPA) Worldwide business publication audit, assuring advertisers and agencies that CMO reaches its stated controlled circulation target.

Subscriptions to the brand's electronic newsletters have grown exponentially since September 2004, with more than 13,000 subscribers receiving at least one of five newsletters offered (CMO Advisor, CMO Now Playing, CMO On Brand, CMO Opinion and CMO Technology Watch).

Website traffic for CMOmagazine.com is growing exponentially. The site hosts a current average of 33,359 unique visitors per month. With new and rich content posted daily via web blogs and award-winning print editorial published monthly, CMOmagazine.com averages close to one hundred thousand (99,273) monthly page views.

New Horizons

Later this month, the nation's top marketing executives will convene face-to-face at CMO Perspectives®: Making the Right Connections (http://www.cmomagazine.com/conferences). The conference, being held September 18-20 at The Broadmoor hotel and resort in Colorado Springs, features a keynote address by Charlotte Beers, world-renowned global marketing authority, and brings together marketing experts cross-industry to share best practices and brainstorm solutions to today's most challenging marketing dilemmas. The conference is sponsored by Aprimo, Biz360, ClickTactics, Cymfony, Omniture, SAS, Siebel and Unica.

In the year ahead, the CMO team will introduce several new online and print initiatives. It will also continue to assess the outlook for marketing spending and investigate hot areas affecting the marketing function via the quarterly CMO RealityCheck™ research series. New research on the State of the CMO will also be introduced through select strategic partnerships.

About CMO

Launched in 2004, CMO magazine and its companion website (http://www.cmomagazine.com) provide chief marketing officers (CMOs) with high-level, strategic information to better manage and integrate the marketing profession's diverse portfolio of disciplines. In today's ultra-competitive, real-time marketing economy, the magazine offers its executive readership a mix of practitioner-focused features, horizon thinking, useful tools and practical advice. Through CMO magazine, 25,000 CMOs and other marketing executives gain a better understanding of the role information technology plays in managing customer relationships, increasing market share, and measuring and justifying return on investment. The magazine, its online resource, and CMO Perspectives cater exclusively to the unique needs of executive marketers in medium- to large-size organizations, across all industries. CMO magazine, CMOmagazine.com and CMO Perspectives are produced by International Data Group's award-winning business unit: CXO Media Inc.

About CXO Media Inc.

CXO Media Inc. produces award-winning media properties and executive programs for corporate officers who use technology to thrive and prosper in this new era of business, including CIO, CMO, CSO magazines and websites, Darwinmag.com and two executive communities: the CIO Executive Council and the CSO Executive Council. CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

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