IDG’s CMO Magazine Launches Online Editorial Content Program Includes On-Demand Webcasts and Electronic Newsletters

FRAMINGHAM, MA – FEBRUARY 24, 2005 – IDG's CMO magazine announces an online editorial content program for chief marketing officers today. The new online editorial program includes a series of on-demand webcasts and electronic newsletters created to address current marketing topics in an immediately accessible and interactive environment. "CMO magazine's online program is designed to deliver electronic content to our website visitors and print subscribers. Chief marketers are interested in material delivered through multiple channels. Utilizing the Web as a channel for reaching CMOs and other senior marketing executives is one way we are meeting the growing needs of these busy and in-demand corporate officers," says CMO Editor in Chief Rob O'Regan.


The first webcast, Innovative Influencers: Harnessing the Power of Word- of-Mouth Marketing, will be available online today at 8:00 AM EST for on-demand viewing at . In this webcast, Dave Balter, founder of BzzAgent (a Boston-based word-of-mouth marketing agency), talks to O'Regan about his company's innovative efforts in the growing field of word-of-mouth marketing. According to Balter, "What we allow [our agents] to do is accelerate and augment the word of mouth they'd naturally create. It might be telling a co-worker about a restaurant or inviting some co-workers to lunch there. We do this all the time, every day, but being conscious of it helps you feel and understand the right times to do this."

The webcast is hosted and produced by Accela Communications ( ) and includes special features such as a time-encoded agenda for easy navigation, speaker biographies, a printer- friendly transcript of the interview and a list of relevant editorial and professional resources. Coremetrics ( ), providers of online consumer behavior information and analysis, is sponsoring this first webcast.

Future webcasts are planned for on-demand viewing in mid-April and mid- June. Special editorial guests will be Jeffrey Rayport, former Harvard Business School professor and co-author, most recently, of Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers, who will talk about customer interface as the next competitive frontier; and Glen Urban, author and professor of marketing and chairman of Center for E-Business at MIT who will talk about trust marketing and customer advocacy.


CMO magazine now publishes four E-newsletters targeted at the varying interests of chief marketing officers. Each of the newsletter subscriptions is free, but requires registration.

(1) Since September 8, 2004, the CMO Advisor has been distributed weekly.

Hitting email boxes each Wednesday, the CMO Advisor reports on what's

new on

(2) On February 4th, CMO magazine's weekly newsletter called Now Playing

made its debut appearance. It is a weekly wrap-up of marketing news

distributed each Friday, covering the good, the bad and the clueless.

(3) On February 15th, CMO debuted its first monthly newsletter CMO

Branding containing features, case studies, metrics, and best


(4) On February 22nd, a monthly opinion newsletter called CMO Opinion

debuted with commentary and analysis on marketing topics from a range

of industry experts. Future issues will be distributed the fourth

Tuesday of every month.

"The CMO online editorial programs are a unique opportunity for chief marketers to stay abreast of daily changes in the marketing industry from both an intelligence-gathering and a vendor search perspective," adds CMO Publisher Steve Twombly. For information about webcast and/or E-newsletter sponsorship opportunities, contact Lisa Brown at 508.935.4470 or


Launched in 2004, CMO magazine and its companion website ( ) provide chief marketing officers (CMOs) with high-level, strategic information to better manage and integrate the marketing profession's diverse portfolio of disciplines. In today's ultra-competitive, real-time marketing economy, the magazine offers its executive readership a mix of practitioner-focused features, horizon thinking, useful tools and practical advice. Through CMO magazine, 25,000 CMOs and other marketing executives gain a better understanding of the role information technology plays in managing customer relationships, increasing market share, and measuring and justifying return on investment. The magazine and its online resource cater exclusively to the unique needs of executive marketers in medium- to large-size organizations, across all industries. CMO magazine and are produced by International Data Group's award-winning business unit: CXO Media Inc.


CXO Media Inc. produces award-winning media properties and executive programs for corporate officers who use technology to thrive and prosper in this new era of business, including CIO, CMO, CSO magazines and websites, and the CIO Executive Council. CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at .

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