IDG’s Computerworld.com Ranks Among Top Media Venues for Advertising Value

FRAMINGHAM, MA – MAY 14, 2003 – IDG's Computerworld announced today that its online business unit, Computerworld.com, has been named one of the top Internet sites in BtoB magazine's fourth annual "Media Power 50" rankings. The 2003 list appears in the May 5, 2003 issue of BtoB, a magazine for business-to-business marketing strategists. The Media Power 50 provides a comprehensive view of the top advertising venues as ranked by leading advertisers, media buyers, industry analysts, and BtoB editors and reporters.

 

Computerworld.com was named to the "Media Power 50" on the strength of a redesign in 2002 that reorganized the site's wealth of technology-related information – gleaned from Computerworld's awarding-winning editorial staff and a network of content partners – into specific focus areas, or Knowledge Centers. By providing topic-specific content, Computerworld.com offers quick and easy access to information on the technology issues that impact more than 900,000 IT leaders and professionals each month. In addition, it allows business-to-business marketers and media buyers interested in reaching this influential audience to create targeted advertising campaigns. Advertising campaigns on Computerworld.com often include highly integrated packages composed of traditional banner ads, as well as newsletter sponsorships, white paper postings, text-links and search-term ownership.

The redesign at Computerworld.com has proved popular with marketers honing in on decision-makers at mid-sized to large companies with the authority and budget to make technology purchases. As a result, the Web site's advertising revenue rose 30 percent in 2002.

"The Media Power 50 list is respected by business-to-business marketers as a ranking of the most powerful and targeted advertising forums, and Computerworld.com's inclusion on the list validates it as the "go-to" site for enterprise IT news and research," said Robert Carrigan, CEO of Computerworld. "Whether it's on Computerworld.com, in the pages of our print publication, or at our expanding events series, Computerworld delivers influential, qualified IT buyers to marketing executives and media buyers."

The Media Power 50 is designed as a resource for business-to-business marketers looking to get their message in front of as many prospective buyers as possible. The complete list includes seven categories: broadcast, business publications, Internet sites, IT magazines, newspapers, out-of-office properties, and vertical industry titles. To view Computerworld.com's entry on the list, please visit:

www.btobonline.com/cgi-bin/article.pl?id=10955

If you are interested in advertising opportunities on Computerworld.com or in Computerworld, please visit Computerworld's media kit at www.computerworld.com/services/mediakit

About Computerworld

Computerworld is the only integrated media company focused exclusively on the information needs of IT Leaders – those who manage and implement technology in Global 2000 organizations. The company's flagship weekly newspaper – along with its Computerworld.com Web site and conference series for IT Leaders – form the U.S.-based hub of the world's largest (58-edition) worldwide IT media network. Publishing since 1967, Computerworld has been recognized numerous times by Folio: Magazine and the Computer Press Association as the best computer newspaper, is winner of the 2003 Jesse H. Neal Award for "Best News Coverage," and was named to the "Media Power 50" in 2002 and 2003 by Crain Communications' BtoB Magazine. Winner of more than 70 print and online editorial awards since 1998, Computerworld has a guaranteed rate base of 180,000, a total print audience of 1,846,000 (according to IntelliQuest CIMS v.9.0), and an online audience of 901,412 unique monthly visitors (according to DoubleClick). Breaking news and resources for IT Leaders are available at www.computerworld.com.

Computerworld is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com.

 

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