IDG’s Computerworld Is Number One in Readership for Fourth Straight Year

FRAMINGHAM, MA – OCTOBER 7, 2004 – Computerworld today announced that it has once again been shown by IntelliQuest to be the most-read enterprise IT publication, reaching over 100,000 more readers each issue than InformationWeek and over 400,000 more readers each issue than eWeek.

The IntelliQuest CIMS 2004 Business Study, the only independent apples-to-apples measurement of IT publication readership, was released this year with a completely different methodology from past CIMS studies, and yet for the fourth year in a row Computerworld was shown to be No. 1 in readership.

“It has been a truly great year for Computerworld,” said Publisher and CEO Bob Carrigan. “Winning Magazine of the Year from the American Society of Business Publication Editors earlier in the year showed we deliver the highest quality of editorial content to our readers. Now IntelliQuest is showing that we also deliver the highest number of business influencers to IT marketers.”

The CIMS study showed that in addition to reaching more business influencers than any other enterprise IT publication, Computerworld continues to reach the most loyal readers. IntelliQuest showed, as it has in the past three CIMS studies, that Computerworld is No. 1 at reaching readers who read deeper into each issue and who read ads very or extremely closely:

• Readers who read 75% or more of the publication:

Computerworld: 434,000

InformationWeek: 421,000

eWeek: 304,000

• Readers who read ads very or extremely closely:

Computerworld: 461,000

InformationWeek: 324,000

eWeek: 283,000

The CIMS study also confirmed Computerworld’s place at the top in terms of reaching its core targets of midsize to large organizations, and specifically senior IT management within those organizations.

Carrigan went on to say, “In the coming months, IT marketers will be bombarded with messages from different publications, spinning the results of the study to highlight their strengths. No matter how you slice the results, the simple truth is that Computerworld has once again come out on top. We deliver the one result that matters most: We deliver more business influencers than any other enterprise IT publication. Period.”

About Computerworld

Computerworld, the “Voice of IT Management,” is the most trusted source for the critical information needs of senior IT management. Computerworld’s integrated offerings form the U.S.-based hub of the world’s largest (58-edition) global IT media network through its weekly publication, Computerworld.com Web site, focused conference series and custom research. In the past five years alone, Computerworld has won more than 100 print and online awards for editorial and design excellence, surpassing its direct competition by an order of magnitude. Recognition includes the 2004 Magazine of the Year Award from the American Society of Business Publication Editors and a Jesse H. Neal Award for “Best News Coverage.” In print since 1967, Computerworld is the source for information technology management, with a guaranteed rate base of 180,050, a total print audience of 1,138,000 (IntelliQuest CIMS 2004 Business Influencer Study) and an online audience of over 1 million unique monthly visitors (DoubleClick).

Computerworld is a business unit of International Data Group (IDG), the world’s leading technology media, research and events company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World and PC World. The company features the largest network of technology-specific Web sites, with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO® and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

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