IDG’s Computerworld Names Gregg Pinsky Vice President of Online Sales and Operations
FRAMINGHAM, MA – OCTOBER 19, 2004 – Computerworld, “The Voice of IT Management,” today announced another key executive appointment in its online business unit. Gregg Pinsky, a 17-year veteran of Computerworld and formerly national director of the online division, was promoted to vice president of online sales and operations. He will report to Associate Publisher Matt Sweeney and work with Computerworld’s new vice president and general manager of online, Martha Connors, to strengthen the company’s online initiatives and establish new and exciting media opportunities for advertisers on Computerworld.com.
“Our online business has grown at an incredible pace in the past few years, and Gregg has played a major role in this growth,” said Bob Carrigan, CEO and publisher of Computerworld. “We’re now positioning ourselves to take Computerworld.com to the next level, and there are no two better people to do that than Martha Connors managing the site and Gregg Pinsky developing creative programs for advertisers.”
In 1998, Pinsky was appointed manager of online and was a key driver in the development of Computerworld’s Knowledge Centers, which are now the backbone of its site navigation and the most desirable targeting areas for advertisers. Under Pinsky’s leadership, online revenue for Computerworld.com has seen year-over-year growth every year, quadrupling overall in six years. Pinsky has also spearheaded the development of new sponsorship programs such as Zones, which in 2004 helped the unit achieve the best online revenue growth of any business unit across IDG worldwide. As vice president of online sales and operations, Pinsky will lead the department in creating new, creative ways for advertisers to accomplish their branding and lead-generation goals online.
Computerworld, the “Voice of IT Management,” is the most trusted source for the critical information needs of senior IT management. Computerworld’s integrated offerings form the U.S.-based hub of the world’s largest (58-edition) global IT media network through its weekly publication, Computerworld.com Web site, focused conference series and custom research. In the past five years alone, Computerworld has won more than 100 print and online awards for editorial and design excellence, surpassing its direct competition by an order of magnitude. Recognition includes the 2004 Magazine of the Year Award from the American Society of Business Publication Editors and a Jesse H. Neal Award for “Best News Coverage.” In print since 1967, Computerworld is the source for information technology management, with a guaranteed rate base of 180,050, a total print audience of 1,138,000 (IntelliQuest CIMS 2004 Business Influencer Study) and an online audience of over 1 million unique monthly visitors (DoubleClick).
Computerworld is a business unit of International Data Group (IDG), the world’s leading technology media, research and events company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World and PC World. The company features the largest network of technology-specific Web sites, with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO® and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.
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