IDG’s Computerworld the Most Read Enterprise IT Publication
FRAMINGHAM, MA – NOVEMBER 9, 2006 – Computerworld today announced that it continues to be the most widely read enterprise IT publication according to IntelliQuest, reaching 1,252,000 readers with every issue – 323,000 more readers than InformationWeek and 643,000 more readers than eWeek. The November release is the second IntelliQuest CIMS survey of 2006. The Spring study also showed Computerworld to be first in the category. The most recent No. 1 rating marks six straight years that IntelliQuest has consistently shown Computerworld to be the most read enterprise IT publication.
"In an age when everyone knows that 'number of subscribers' doesn't necessarily translate into 'number of readers,' IntelliQuest continues to be the best way to compare our readership with that of other publications in our category," said Matt Sweeney, president, publisher and CEO of Computerworld. "We're thrilled that every time this study comes out it shows that the Computerworld brand is the most trusted, and relied-upon brand in the IT industry."
The CIMS study showed that in addition to reaching more business influencers than any other enterprise IT publication, Computerworld continues to reach the most engaged readers. Mirroring past findings, the IntelliQuest CIMS survey shows that Computerworld outshines its competitors in reaching readers who read deeper into each issue (75% or more of a single issue), readers who read more of the issues they receive (At least 3 out of 4 issues) and readers who read ads very or extremely closely:
— Readers who read 75% or more of the publication:
— Readers 3 or 4 out of 4 issues of the publication:
— Readers who read ads very or extremely closely:
This CIMS study also reaffirms Computerworld's place at the top in terms of reaching its core target audience of IT management and influencers in midsize to large organizations.
Sweeney went on to say, "The bottom line is that for every subscriber that an advertiser pays to reach in Computerworld, the advertiser is reaching an additional six influencers at no additional investment, making Computerworld the most cost-efficient ad buy in the business."
Computerworld is recognized worldwide as the premier source for news, information and opinion on the critical technology and management issues affecting senior technology professionals. Computerworld's award-winning weekly publication, Computerworld.com Web site, focused conference series and custom research, form the hub of the world's largest (58-edition) global IT media network. In the past five years alone, Computerworld has won more than 100 awards, including the 2004 and 2006 Magazine of the Year Award from the American Society of Business Publication Editors and Folio Magazine's 2006 Gold EDDIE Award for the best technology/computing magazine. Computerworld has an online audience of over 1.5 million unique monthly visitors (Omniture) and a total print audience of 1,337,000 (IntelliQuest CIMS Spring 2006). Computerworld is on the Web at www.computerworld.com .
Computerworld is a business unit of International Data Group (IDG), the world's leading technology media, research and events company. A privately held company, IDG publishes more than 300 magazines and newspapers, including CIO, CSO, Computerworld, GamePro, InfoWorld, Network World and PC World. The company features the largest network of technology-specific Web sites, with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including Storage Networking World(R), Premier 100(R), LinuxWorld Conference & Expo(R), Macworld Conference & Expo, DEMO(R) and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com .