IDG’S Computerworld Wins ‘Best of the Web’ Award for Ad Presentation from Min’s B2B; Computerworld.com’s ‘Zones’ Recognized for Delivering Strong Value to Advertisers
FRAMINGHAM, MA – FEBRUARY 7, 2005 – Computerworld today announced that its online Zones won a Best of the Web award in the category of "advertising presentation" from the Media Industry Newsletter (Min) and Min's b2b. Computerworld also received two honorable mentions in the "integration with print" and "editorial excellence" categories.
Computerworld.com's Zones are sole-sponsored areas within the site's Knowledge Centers that present both sponsor content and Computerworld content on a specific topic. This unique advertising concept has given industry leaders like Oracle, Gateway, Nokia, Veritas and many others the ability to present their case studies, web casts, white papers and product information adjacent to Computerworld's award-winning content. The Best of the Web Award from Min highlights Zones as a premier example of ad presentation across any category of Web site.
"Computerworld has always been heaped with editorial awards including Magazine of the Year in 2004 from the ASBPE," said Bob Carrigan, publisher and CEO of Computerworld. "This ad presentation award is a nice validation that we're not only creating the best content, but the best ways for advertisers to reach the audience consuming this content. The real testament to the value of these Zones comes from the advertisers themselves, however."
Chris Portella, media planner at Beyond Interactive in San Francisco, has found great success in these Zones: "Our client, Network Associates, sponsored a Zone that allowed it to occupy a whole page on Computerworld.com within the section most relevant to them. The Zone positioned Network Associates as a brand leader in the category of network performance, allowed it to deliver valuable content pieces to Computerworld's IT management audience and enabled us to deliver guaranteed leads to our client."
Carrigan went on to say, "The Zone concept, originally developed by Computerworld, has been the envy of our competitors, and we are flattered that many have tried to create similar products. However, Computerworld's ability to execute its unique Zone solution and deliver a high-quality audience is something no one has been able to match."
The Min awards come on the heels of Computerworld winning gold, silver and bronze awards at the Eddies/Ozzies ceremony in New York City in November. Min's Best of the Web Awards' "ad presentation" category recognizes a site's ability to serve effective ad messages and offer advertisers unique selling platforms, such as microsites, sponsorships and sweepstakes. Its "integration with print" category honors the best cross-promotion between print and online products, and the "editorial excellence" category recognizes the sites with the highest-quality content delivered in the most user-friendly and functional ways.
Computerworld, the "Voice of IT Management," is the most trusted source for the critical information needs of senior IT management. Computerworld's integrated offerings form the U.S.-based hub of the world's largest (58-edition) global IT media network through its weekly publication, Computerworld.com Web site, focused conference series and custom research. In the past five years alone, Computerworld has won more than 100 print and online awards for editorial and design excellence, surpassing its direct competition by an order of magnitude. Recognition includes the 2004 Magazine of the Year Award from the American Society of Business Publication Editors and a Jesse H. Neal Award for "Best News Coverage." In print since 1967, Computerworld is the source for information technology management, with a guaranteed rate base of 180,050, a total print audience of 1,138,000 (IntelliQuest CIMS 2004 Business Influencer Study) and an online audience of over 1 million unique monthly visitors (DoubleClick).
Computerworld is a business unit of International Data Group (IDG), the world's leading technology media, research and events company. A privately held company, IDG publishes more than 300 magazines and newspapers, including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World and PC World. The company features the largest network of technology-specific Web sites, with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R) and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com .