IDG’s CSO Magazine Commemorates Two Years Of Award-Winning Publishing

FRAMINGHAM, MA – SEPTEMBER 27, 2004 – This month IDG’s CSO magazine, the leading resource for security executives, celebrates its two-year anniversary. Launched in September 2002, CSO’s formative years are marked by memorable milestones, including the receipt of numerous editorial awards (such as Magazine of the Year), high affinity with its readership, receptivity in marketplace, and the launch of multiple product extensions (i.e., website, executive conference series) and noteworthy strategic alliances.

“Given the ongoing challenges that corporations and government agencies face creating secure and safe business environments that protect their most valuable assets, the mission of CSO magazine is more relevant and important than ever before,” says Bob Bragdon, Publisher of CSO. “In the past two years, CSO has established itself as the leading strategic resource for security leaders to learn about pressing issues, security practices and potential threats.”

Editorial Success

In only its second year of publication, CSO magazine received the 2004 Magazine of the Year award (in the under 80,000 Circulation category) from the American Society of Business Publication Editors (ASBPE). In addition to dozens of regional and national awards from ASBPE, CSO also received five Jesse H. Neal National Business Journalism Awards (often referred to as the Pulitzer Prize of publishing), including the 2003 award for Best New Publication and runner-up honors for the Grand Neal Award two years in a row. To date, the magazine and its companion website (CSOonline.com) are recipients of more than 50 awards for editorial and design excellence.

“In two short years, CSO established itself as the editorial leader in the security publishing space,” says Lew McCreary, Editor in Chief of CSO magazine. “With the receipt of so many industry awards, CSO achieved a level of recognition that takes other publications years to attain. The excellence of our editorial staff ensures that CSO continues to meet the current and emerging needs of today’s chief security officer.”

Reader Affinity and Market Receptivity

This past May, the magazine’s affinity with its readership—high-level security executives responsible for directing security strategy and purchasing—resulted in an increase of its carefully targeted, controlled circulation, from 25,000 at inception to 27,000 today. Additionally, subscriptions to CSO’s electronic editorial newsletters have grown some 25 percent since January 2004.

Despite the ongoing sluggishness of the overall advertising economy, CSO magazine’s average advertising pages per issue increased nearly 8% from 27.92 pages/issue in FY ‘03 to 35.49 pages/month in FY ‘04. Some of the well known advertisers in CSO include ADT/Tyco, Authenex, Cisco Systems, Computer Associates, HID, IBM, Internet Security Systems, Lucent, Novell, Qualys, Sungard, Symantec and Verisign.

Product Extensions

CSO launched one year after the tragic events of 9/11 with the stated goal of providing senior security executives with a resource and forum for sharing emerging practices and lessons learned. To do so, the CSO product line extends beyond the publication to include a robust online community and face-to-face networking conferences.

Website traffic for CSOonline.com has grown steadily since its launch. In its first year alone, the unique visitor traffic to the site nearly tripled (increasing from 22,306 unique visitors in August 2002 to 66,167 in August 2003). This past year, the content-rich site continues to attract new and repeat visitors, with unique visitor traffic measuring just shy of the one hundred thousand mark last month.

In addition to its online community success, CSO introduced the first face-to-face conference designed for CSOs called the CSO Perspectives™ Conference (http://www.csoonline.com/perspectives). The executive-only conference was held on April 18-20, 2004 in Carlsbad, CA and attracted the nation’s senior-level security executives with an average security budget of $19 million to discuss: How to Take the Sting Out of Risk. Ninety-four percent (94%) of CSO conference attendees are personally involved in the acquisition of security products and services. The next conference—focused on Balancing the Art and Science of Security—will take place in Huntington Beach, California on April 10-12, 2005.

Since its inception, CSO magazine has joined forces with numerous government, industry and academic entities to unearth hot-button security topics and trends. The most recent project, CSO’s E-Crime Watch™ survey, was conducted among security and law enforcement executives by CSO magazine in cooperation with the United States Secret Service (USSS) and the Carnegie Mellon University Software Engineering Institute’s CERT® Coordination Center. To date, the survey has attracted significant news media coverage from more than 35 outlets, such as CNN, The Washington Post, USA Today, and United Press International (UPI). In addition to producing the E-Crime Watch survey, CSO also raised awareness about security issues via other initiatives, including:

• Participating in the regional roll out events for the USSS’ Electronic Crimes Task Forces (a cooperative venture between federal, state and local law enforcement entities, industry and academic institutions) by producing, moderating and speaking at informational sessions on the topic of electronic crime;

• Working in cooperation with sister publication, CIO magazine, and the U.S. Department of Homeland Security to produce CXO Media Executive Policy Forum™ 4, to convene the nation’s government and industry leaders to address the topic of Secure Our Future: Balancing Homeland Security with Corporate Prosperity; and

• Organizing the annual Executive Women's Forum for Information Security in cooperation with Alta Associates.

About CSO Magazine

Launched in September 2002, CSO magazine provides chief security officers with high-level information, best practices and strategic insight, helping them balance the safety of their enterprise with the pursuit of business opportunity. In its first two years of publication, CSO has been embraced by high-level security executives in the government and private sectors and has been recognized by prestigious awards judges for its editorial and design excellence. The magazine and its companion website, www.CSOonline.com, have received more than 50 awards to date, including five Jesse H. Neal National Business Journalism Awards (often referred to as the Pulitzer Prize of publishing) and Grand Neal runner-up honors two years in a row. Most recently, CSO was named Magazine of the Year (in the under 80,000 Circulation category) by American Society of Business Publication Editors.

About CXO Media Inc.

CSO magazine is published by CXO Media Inc., a company that serves CIOs, CEOs, CFOs, COOs and other corporate officers who use technology to thrive and prosper in this new era of business. The company strives to enhance partnerships between C-level executives, as well as create opportunities for information technology (IT) and consumer marketers to reach them. In addition to publishing CSO, CXO Media publishes CIO magazine, CIO.com, The CIO Insider, CSOonline.com, darwinmag.com, and recently launched CMO magazine and CMOmagazine.com. The company also produces Executive Programs, a series of conferences that provide educational and networking opportunities for corporate and government leaders.

CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and conference company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

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