IDG’s CXO Media Appoints James Alla To Vice President Of Integrated Media & Online Sales

FRAMINGHAM, MA – OCTOBER 31, 2005 – IDG’s CXO Media Inc., publisher of CIO, CSO and CMO magazines, announces the appointment of James Alla to a newly created position, Vice President of Integrated Media & Online Sales. Alla, a media industry veteran, will lead the online sales team and work closely with CXO Media’s web, marketing and custom media teams to build and deliver customized and integrated programs to information technology (IT) marketers.

“Online and custom integrated programs provide unique and effective vehicles for our customers to deliver their message to the marketplace,” says Michael Friedenberg, President and CEO of CXO Media Inc. “Jim’s wealth of experience and knowledge in this area will be critical to CXO Media as we enhance and extend our suite of online and custom programs.”

Alla brings more than 16 years of technology sales leadership experience to his role at CXO Media. Most recently, he served at Senior Vice President of Sales at Dotomi, where he built strategic relationships with online publishers to create customized online programs. Prior to that, Alla was Senior Vice President of Technology Sales at 24/7 Real Media, where he managed and led the online technology sales and client services teams. He also held executive sales posts at Newmediary, Engage and PCWeek.

“I’m thrilled to be joining IDG and the team at CXO Media,” says Alla. “CXO has established strong brand identity with its CIO, CSO and CMO product lines and the potential for integration within these brands is great. I look forward to working with our advertisers to identify and develop new marketing programs.”

Indeed, CXO Media is expanding and rolling out several editorially driven online programs, including two 6-part webcast programs, an emerging technology slidecast series and a “CIO Week in Review” podcast on’s online portfolio includes a “CMO News Roundup” podcast program, an audio slidecast series on “Marketing Performance Measurement” and two multi-part webcast programs on “Innovative Influencers” and “Leadership.” offers the “CSO Week in Review” podcast series, as well as three different multi-part audio slidecast programs on “Best Practices,” “Burning Issues in Information Security” and “Burning Issues in Corporate Security.” All brands also offer custom programming.


CXO Media Inc. produces award-winning media properties and executive programs for corporate officers who use technology to thrive and prosper in this new era of business, including CIO, CMO, CSO magazines and websites, and the CIO Executive Council. CXO Media is a subsidiary of International Data Group (IDG), the world's leading technology media, research and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific websites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at