IDG’s InfoWorld Announces Expansion of SOA Executive Forum Series Amid Sell-Out of November Event

SAN FRANCISCO, CA – NOVEMBER 7, 2006 – IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced two additional SOA Executive Forum events, focused on advanced, next-generation approaches to service-oriented architecture. The announcement comes amid this week's sellout at the Roosevelt Hotel in New York City due to strong pre-registrations. SOA Executive Forum returns to the Roosevelt Hotel in New York City on May 15-16, 2007. A Silicon Valley event is scheduled for November 2007, with dates and location to be announced shortly. By the end of 2007, InfoWorld will have produced nine SOA-focused industry events. More information is available at: .

Key preliminary audience highlights for this week's event:

— 76% of attendees have senior IT solutions management titles, including C-level, vice president, director, manager/supervisor, engineer, and/or architect

— Respondents work in companies that average 10k employees and budgets of over $44 million … and over half (55%) plan to spend more than $50 million

— Over one in four (28%) work in banking or financial sectors

(Source: Preliminary audience data, SOA Executive Forum, November 2006)

Since the SOA Executive Forum series started in May 2005, InfoWorld's integrated sponsorship packages have attracted a who's who of vendors driving service-oriented architecture. BEA Systems has been cornerstone sponsor of all seven SOA-focused events thus far. Additional sponsors have included: Active Grid, Cisco Systems, CSC, Dante Consulting, DataSynapse, HP, IBM, Infravio, Intel, InterSystems, IONA Technologies, iTKO, Layer 7 Technologies, Microsoft, Oracle, Plumtree, Progress Software/Sonic Software, Servoy, SOA Software, SOA Leaders, Software AG, Sun Microsystems and WebLayers.

InfoWorld's integrated sponsorship packages help SOA Executive Forum vendor partners market their offerings to IT solutions management, using a cross-media approach including face-to-face, online, and print media offerings. All levels of sponsorship include branding and networking at the two-day event, participation in an online "Spotlight" focused on SOA (Webcasts, white papers, news about SOA), print advertising promoting their solutions in InfoWorld's weekly publication, as well as prominent mention in direct-response programs promoting the event. The November 6th print edition of InfoWorld features a special SOA advertising section on "Next-Generation SOA Strategies," with a companion podcast interview series available at: .

"SOA Executive Forum aligns and connects the best audience and speakers with vendor partners providing the solutions," said Bob Ostrow, InfoWorld's CEO. "Today's SOA Executive Forum attendee already understands what SOA is, has pilot projects in place and is looking to take their SOA implementation to the next level. To do that, we are helping these stakeholders re-define SOA, much like InfoWorld helped originally explain and define the opportunity."

About SOA Executive Forum

InfoWorld's SOA Executive Forum events provide an arena for peers and industry experts to come together and develop informed strategies that ensure successful SOA implementations. The SOA model represents the biggest change in enterprise IT since the Internet. A winning SOA strategy, resulting in cost savings and a highly flexible application infrastructure, hinges on reliable information from leading technologists and early adopters who have already begun to reap the benefits. When applications are treated as services, a transformation in technical approach, IT workflow, and business planning is required. Cost to attend InfoWorld's SOA Executive Forum is $1,195, with InfoWorld subscriber and other discounts available. Visit for more information.

About InfoWorld Media Group

InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at .

About IDG

International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately company, is available at .

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