IDG’s InfoWorld Announces Service-Oriented Architecture Press Briefing on November 7 in New York City

SAN FRANCISCO, CA – OCTOBER 30, 2006 – IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced that it will host a press/media/analyst briefing on service-oriented architecture (SOA) at 2:00pm on Tuesday, November 7 at the Roosevelt Hotel in New York City. The agenda includes a research presentation, access to key speakers and vendors, as well as other information on the evolution of service-oriented architecture, including insights on governance and ROI measurement. Press members will also have the opportunity to attend all sessions in the two-day conference (November 7 & 8). Limited complimentary passes ($1,195 value) are available to approved press members, subject to availability. Press members may register to attend by visiting: and using the promotional code: "PRESSNOV" to bypass payment options.

InfoWorld's seventh SOA-focused event provides an arena for peers and industry experts to come together and develop informed strategies that ensure successful SOA implementations. Since SOA Executive Forum launched in May 2005, an increasing number of SOA adopters have already begun reaping the benefits of shorter app dev cycles, enabling them to realize much of the agility promised by SOA sooner than anticipated. Rapid time-to-market for new services has surprised even ardent SOA supporters. Those case studies, emphasizing the importance of governance and ROI, provide the underlying theme for November's event. The full agenda is available at: .

As with all previous InfoWorld SOA-focused events, BEA Systems is the cornerstone sponsor. Platinum-level sponsors include HP and Oracle. IONA Technologies, iTKO, Progress Software and WebLayers are gold-level sponsors.

Scheduled keynotes include (listed alphabetically):

— Andrew Brown, CTO, Infrastructure, Credit Suisse

— Bret Dixon, Sr. Vice President and General Manager, Americas Services, BEA Systems

— Rich Erickson, Enterprise SOA Practice Lead, AT&T

— Randy Heffner, Vice President, Forrester Research

Scheduled speakers include (listed alphabetically):

— Jamie Bernardin, CTO and Founder, DataSynapse

— Tony Bishop, Head of Product Management, CIB Technology, Wachovia

— Derek Butcher, CTO, InfoWorld

— David Butler, President and Evangelist, Systinet, A Mercury Division

— Stephen Carr, Vice President, Systems Engineering, Siemens Networks LLC

— Andres Carvallo, CIO, Austin Energy

— Nathan Caswell, IBM

— Rich Colton, Application Integration Manager, Washington Group International

— Doug Dineley, Executive Editor, Test Center, InfoWorld

— Carl Eberling, CTO, Verizon Wireless

— Daniel Eng, Senior Advisor, Pfizer Global Research and Development

— Mark Ericson, Director Product Strategy, BlueNote Networks

— Steve Fox, Editor-in-Chief, InfoWorld

— Kingsley Idehen, CEO, OpenLink Software

— Ori Inbar, Senior Vice President NetWeaver Strategy, SAP Labs, LLC

— Eric Knorr, Executive Editor, InfoWorld

— Ashok Kumar, Manager of SOA Architecture, Avis Budget Group Inc

— Jose Lazares, Vice President, Product Strategy and Management, Adaptive Business Solutions, Oracle

— David Linthicum, CEO, Bridgewerx and Real World SOA Blogger, InfoWorld

— Dave Locke, Director, Offerings, IBM

— Hong Lou, Associate Director for Application Technology, Partners HealthCare System

— Steven Martin, Director, Product Management, Microsoft

— Frank Martinez, Executive Vice President, Product Strategy, SOA Software

— Pramod Mathur, Technology Programs Director, Lawson Software

— Jeffrey McManus, Principal Consultant, Platform Associates and Developer,

— John Michelsen, Founder and Chief Architect, iTKO, Inc.

— Ashish Mohindroo, Senior Director, World Wide Marketing, Oracle

— Martin Mosely, Chief Architect, Integration Architecture Solutions, Intuit

— Oded Noy, CTO, Zag

— Steven Octaviano, CTO, Palisades Technology Partners

— Paul Patrick, Vice President and Chief Architect, AquaLogic, BEA Systems

— Jeffrey Pollock, Senior Director, Fusion Middleware, Oracle

— Adam Rodriguez, Vice President of eCommerce, McGraw-Hill

— Dave Rosenberg, CEO, MuleSource

— Neal Ruskin, Chief Enterprise Architect, Applications, TD Ameritrade

— Jeff Schneider, CEO, MomentumSI