IDG’s InfoWorld Expands ‘Enterprise Virtualization’ Media Initiative; Adds New Events, Online, and Print Programs Connecting Buyers and Sellers of Virtualization Solutions
SAN FRANCISCO, CA – JUNE 7, 2006 – IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced the expansion of its 'Enterprise Virtualization' media initiative. InfoWorld's build-out mirrors its successful SOA advocacy approach: face-to-face InfoWorld Executive Forum events, online community media (Weblog, podcast, newsletter), online special sections, and coverage in the weekly print publication. Editorial and advertising programs are already ongoing throughout InfoWorld.com. Event information is also available at: http://VirtExecForum.com.
InfoWorld's multi-dimensional communications program focuses on the benefits of various virtualization approaches, including server, hardware-assisted, storage, application, and desktop virtualization. InfoWorld also identifies benefits to linking these different technologies as part of an 'enterprise virtualization' infrastructure.
"InfoWorld helped define the SOA segment a little over a year ago and, in addition to that successful initiative, is doing the same with virtualization," said Bob Ostrow, InfoWorld's president and publisher. "Moreover, InfoWorld's integrated opportunities help our vendor partners build cross-media campaigns that maximize their investment in a variety of advertising mediums, with measurable performance. Look for continued innovations and leadership from InfoWorld."
Current and planned InfoWorld 'Enterprise Virtualization' programs include:
InfoWorld Virtualization Executive Forum Events:
— September 25-26 at the Roosevelt Hotel in New York City (additional information to be announced shortly about the industry's definitive virtualization event)
— Two additional events in 2007
— InfoWorld Virtualization Report Weblog (launched April 12, 2006)
— InfoWorld Virtualization Report podcast (launched April 26, 2006)
— InfoWorld Virtualization Report e-mail newsletter (launched May 4, 2006)
— InfoWorld Virtualization Portal (launching Q3 2006)
— InfoWorld Virtualization Webcasts (ongoing)
— InfoWorld Virtualization Strategy Guides (ongoing)
— Investigating demand drivers for various virtualization approaches, as well as enterprise virtualization trends. Currently fielding. Results available in late June 2006.
Virtualization Advertising Supplements:
— Series of turnkey advertising supplements available for sponsorship. Topics include enterprise virtualization, as well as those focused on specific virtualization approaches including server, hardware-assisted, storage, application, and desktop virtualization.
— Regular coverage in Tom Yager's "Ahead of the Curve" column
— Cover stories and features throughout the year
— InfoWorld Test Center Server Virtualization roundup in the July 3 issue, and other virtualization reviews throughout the year
— Virtualization Executive Forum print companion in the September 19 issue
Virtualization-Related Awards (as part of InfoWorld's awards programs):
— Best products acknowledged in annual InfoWorld Technology of the Year awards
— Innovative customer implementations eligible for InfoWorld 100 awards
— Visionary individual contributions to enterprise leadership eligible for CTO 25 awards
About InfoWorld Media Group
InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for maximum business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, a weekly print publication, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at http://www.infoworld.com.
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at http://www.idg.com.