IDG’s InfoWorld Hosts a Marketing Breakfast on Social Media on May 15 in New York City

SAN FRANCISCO, CA – MAY 4, 2007 – IDG's InfoWorld, the leading integrated media brand for IT solutions management, today announced a technology marketing breakfast discussion on Social Media. The event takes place on Tuesday, May 15, 2007 at the Roosevelt Hotel; located at Madison Avenue & 45th Street in New York City, from 8:00 am to 10:00 am EDT. InfoWorld's previous technology marketing breakfast about podcasting in New York City was a standing-room-only event. InfoWorld's breakfast is open at no charge to technology marketers and agencies developing, executing, or investigating programs utilizing Social Media for technology marketing. Space is limited and registrations are subject to InfoWorld approval. Sign up now at .

Attendees will gain expertise on several topics relevant to Social Media marketing to IT, including:

— Tips for developing ads that connect with your target audience

— Measurement techniques and how new tools/metrics are being used to determine ROI

— Ideas on building IT Community loyalty

— Evaluating communications potential and coverage

— Marketing vehicles used to best communicate in an IT Peer to Peer Community.

Experts participating in panel discussions include (listed alphabetically):

— Julien Blin, Research Analyst and Social Media Expert, IDC

— Allen Fear, Director of Online Content & Production, InfoWorld

— David Teten, Co-Managing Director, Nitron Circle of Experts; Author, The Virtual Handshake

— Mike Walsh, CEO, Leverage Software

— Additional speakers TBD

"InfoWorld's Social Media approach leverages our IT Exec Connect initiative with a variety of forums, opinion-driven Weblogs, and multimedia assets like podcasts and videos," said Paul Calento, InfoWorld's senior vice president of strategic development. "This is only one approach, and the InfoWorld breakfast event aims to share best practices and ultimately improve the way we all utilize Social Media and build future communications programs."

InfoWorld's technology marketing breakfast is co-located with the brand's inaugural SOA Executive Forum conference (separate registration required). The event focuses on helping IT solutions management uncover practical strategies to overcoming obstacles with SOA initiatives. Cost to attend InfoWorld's SOA Executive Forum is $895, with InfoWorld subscriber and early registration discounts available. Register now at: .

About InfoWorld Media Group

InfoWorld Media Group helps IT solutions management choose the right technology, within the context of a cohesive strategy, for business impact at their organizations. Rather than merely covering the enterprise technology market, InfoWorld identifies and promotes emerging technology segments that add unique value for the organizations that implement them, as well as the vendors that provide those solutions. Using an integrated communications approach including online, events, research, and a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at .

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, events, and research company. ID's online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

Additional information about IDG, a privately held company, is available at .

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