IDG’s InfoWorld Jumps Circulation To 350,000

SAN MATEO, Calif. –November 18, 1997 — InfoWorld today advanced to the second stage of its two-tiered circulation increase by announcing its 1998 rate base would be 350,000 highly-qualified, high-volume buyers of enterprise products. The first stage was announced last month and increased the publication’s circulation from 310,000 to 333,000 effective with this week’s issue.

This second step takes effect in January and is a result of exponentially increased demand for InfoWorld’s high-quality editorial product. No other publication in the market covers the complex issues IT buyers face today better than InfoWorld, as evidenced by soaring readership scores in the recent Simmons CompPro V and IntelliQuest CIMS v4.0 studies.

"InfoWorld’s unique Solutions-Based Testing, enterprise product news and analysis, and in-depth coverage of emerging technologies like telecommunications and I-Commerce have created a robust demand for the publication," said Barbara Ruffner, InfoWorld’s vice president of circulation. "We are now able to meet that demand in January."

The interim circulation of 333,000 has been implemented with no rate increase, effectively giving advertisers a bonus distribution of 23,000 subscribers until circulation officially becomes 350,000.

"1997 was the most successful year in InfoWorld’s 20-year history," said Stephen Moylan, senior vice president and publisher of InfoWorld. "Giving our valued advertising clients a bonus circulation of 23,000 for the next month and half is our way of thanking them for their continued support in these increasingly competitive times."

While InfoWorld’s 1998 circulation will be 350,000 — a 13 percent jump from 1997’s 310,000– the one-time black-and-white rate will be increased only 8 percent, to $33,965. At the same time, CPM (cost per thousand) will shrink from $101.45 to $97.04, the lowest in the publication's history.

Headquartered in San Mateo, California, IDG’s InfoWorld Media Group publishes InfoWorld, "The Voice of Enterprise Computing." The newsweekly provides the country’s leading Information Technology (IT) executives with the most up-to-date analysis and evaluation of the technology shaping the workforce and the workplace — now and in the future. InfoWorld’s $10 million cross-platform, networked test bed — the InfoWorld Test Center — conducts the industry’s most trusted testing of enterprise products. In addition, InfoWorld’s news organization has earned a reputation for the timeliness and accuracy of its coverage of the people, technologies, products and companies that make a difference in the IT industry.

InfoWorld Electric ( offers real-time product news, InfoWorld Test Center product comparisons, archived InfoWorld issues, and interactive forums where subscribers can share ideas with InfoWorld editors and with each other.

InfoWorld Media Group is a wholly-owned independent business unit of IDG, the world’s leading IT media, research and exposition company. IDG publishes more than 285 computer magazines and newspapers and 500 book titles and offers the largest network of technology-specific sites around the world, located at, which comprises more than 170 targeted Web sites in 45 countries. IDG is also a leading producer of 110 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 41 countries worldwide. Company information is available at