IDG’s InfoWorld Marks 30th Anniversary of Internet With Special Issue On E-Commerce Changes, Challenges to Business

SAN MATEO, Calif.– 9/29/99 — IDG's InfoWorld, the IT newsweekly that defines technology for business, will publish a special issue on the 30th anniversary of the Internet that highlights the business and technical challenges of conducting commerce on the Web. The October 4 issue reviews different methods of implementing e-commerce solutions, provides methods for calculating business benefits, and includes opinions from readers on how the Internet continues to change their business.

"Rather than reflect on the past 30 years, this issue of InfoWorld looks to the future of how businesses can keep up with technology changes, maintain control over costs and stay competitive," said Sandy Reed, editor in chief of InfoWorld. "In the words of one respondent to our reader survey, `You must keep reinventing your business or, sooner or later, your competition may relieve you of this chore — permanently.'"

In addition to readers' opinion on the impact of Internet, the special report includes tools to help businesses calculate a return on investment for Web-based business activities. Covered in the ROI analysis are topics such as:

— monitoring customer retention;

— calculating the cost of customer support;

— keeping an eye on international markets;

— using customer-facing Web technologies to streamline other areas of the business; and

— knowing when to outsource and when to invest internally.

The special issue also includes an in-depth Test Center Action Plan that uses hands-on testing and analysis to help IT managers devise a strategy for choosing the e-commerce solution that's right for them — whether they are starting from scratch or incorporating legacy systems. The Test Center Action Plan includes approaches for:

— building a fully customized solution from the ground up;

— buying turnkey software, or going with off-the-shelf product from one vendor; and

— contracting with consultants or a commerce service provider.

Finally, InfoWorld analyzes how the IT professional's role has evolved from tactical to strategic in the age of the Internet. Once an inward-focused company resource, IT has now shifted to become outward-facing and customer-driven. Along with this change, the role of the Chief Technical Officer (CTO) has emerged as a core component in setting a company's e-commerce direction.

About InfoWorld

Headquartered in San Mateo, Calif., in the heart of Silicon Valley, InfoWorld Media Group publishes InfoWorld and InfoWorld.com. InfoWorld, the IT newsweekly that defines technology for business, focuses on editorial coverage of key technologies, products and trends to assist IT professionals in leveraging technology for business advantage. InfoWorld's $23 million dollar dedicated multi-platform, enterprise test bed — the InfoWorld Test Center — conducts the industry's most trusted testing of technology and products as well as provides in-depth analysis and the business ROI of the technology and implementation.

InfoWorld Media Group also publishes InfoWorld.com, defining technology for business on the web. InfoWorld.com features daily technology news, product reviews, opinions, interactive discussion forums, along with a weekly e-mail newsletter (the InfoWorld Scoop) and a complete archive of InfoWorld's print edition.

InfoWorld Media Group is a wholly-owned independent business unit of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 285 computer magazines and newspapers and 500 book titles and offers online users the largest network of technology specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 200 targeted Web sites in 52 countries. IDG is also a leading producer of 110 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 41 countries worldwide. Company information is available at http://www.idg.com.