IDG’s InfoWorld Named One of the Top Venues for B-to-B Marketing
MAY 12, 2005 – SAN FRANCISCO, CA – InfoWorld, the leading provider of comprehensive technology intelligence, today announced that the brand was named to BtoB Magazine's annual Media Power 50. The annual list names top advertising venues including magazines, newspapers, broadcast/cable, Internet, out-of-home, and e-mail newsletters. InfoWorld's inclusion in the Media Power 50 is the result of continuous initiatives to expand advertiser ROI, leveraging multiple media types into programs that include measurement, lead generation, and other metrics. These programs utilize either InfoWorld.com, the weekly print publication, or an event as the centerpiece of a multidimensional, integrated program. The end result is proven ROI for the advertiser.
InfoWorld recently used this unique approach to help vendors market their solutions around service-oriented architecture (SOA). Using two InfoWorld SOA Executive Forum events as the centerpiece, InfoWorld helped seven industry leaders market their solutions to senior technology and business decision-makers using a cross-media approach including face-to-face events, online, and print media offerings. In addition to on-site event sponsorships, the program included an online "Spotlight" focused on SOA (Webcasts, white papers, news about SOA), print advertising promoting their solutions in InfoWorld's weekly publication, as well as prominent mention in direct-response programs promoting the event. A lead generation campaign was also developed for select vendors, using an InfoWorld research report on SOA.
Other innovative, integrated media programs recently launched by InfoWorld include:
• Category-Focused InfoWorld Research Reports and IT Strategy Guides
o Basis for integrated lead generation programs, using print inserts, online reports, Webcasts, and sponsored events
• InfoWorld.com Spotlight Program
o Microsites leverage independent editorial content with clearly labeled vendor assets, including Webcasts, white papers, product demos, and case studies
• Custom Print and Events Solutions
o Research and editorial content driving brand recognition and information in traditional and face-to-face mediums
"Whether today or 25 years ago, InfoWorld remains the leading source for advertisers looking to connect with key technology buyers," said Kevin McKean, InfoWorld's Chairman and Editorial Director. "Reaching the IT professional who makes strategic product and technology purchase decisions has always been our job at InfoWorld."
Additional information about BtoB Magazine's Media Power 50 is available at www.btobonline.com.
About InfoWorld Media Group
For over 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, events, and demand generation, InfoWorld reaches the most influential senior-level information technologists — those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at www.infoworld.com.
InfoWorld Media Group is a division of IDG, the world's leading technology media, research, and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.