IDG’s InfoWorld Outlines Ten Steps to Service-Oriented Architecture; Print and Online Companion to SOA Executive Forum Event on Enabling Business Agility

SAN FRANCISCO, CA – NOVEMBER 7, 2005 – IDG's InfoWorld, the leading integrated media brand for strategic technology decision-making, today released a service-oriented architecture-themed issue of its weekly print publication. The November 7 issue of InfoWorld covers key themes discussed at the SOA Executive Forum event, taking place this week (November 7-8) at the Roosevelt Hotel in New York. The issue contains a feature on "10 Steps to SOA," as well as case studies from British American Tobacco, Sabre Holdings, Thomson Prometric, and Verizon. These articles are available online at: .

InfoWorld's November 7 issue contains advertising from all SOA Executive Forum sponsors. BEA Systems is the cornerstone sponsor of the event. HP, IBM, Intel, and SOA Leaders (AmberPoint, Parasoft, Reactivity, Sonic Software, Systinet, and ThoughtWorks) are platinum sponsors. Gold-level sponsors include Cisco Systems, Infravio, InterSystems, Layer 7 Technologies, and SOA Software.

In "10 Steps to SOA", co-written by Eric Knorr and Oliver Rist, recommended actions leading to an effective SOA implementation include:

Step 1: Think big, start small

Step 2: Go to the whiteboard

Step 3: Survey your surroundings

Step 4: Connect your first services

Step 5: Choose and deploy a registry or repository

Step 6: Start tackling governance

Step 7: Lay your security plans

Step 8: Build out your messaging infrastructure

Step 9: Deploy service management

Step 10: Consider orchestration

"The potential benefits of reduced IT costs and greater business agility have spurred many organizations to start down the path to SOA, to the point where most large enterprises now have some sort of SOA initiative under way," said Eric Knorr, InfoWorld's executive editor at large. "One reason for that extraordinary traction: SOA may ultimately have a transformative effect on the entire enterprise, but in contrast to other 'big bang' endeavors, most of the applications and infrastructure you've already deployed can remain in place."

About SOA Executive Forum

InfoWorld's SOA Executive Forum events provide an arena for peers and industry experts to come together and develop informed strategies that ensure successful SOA implementations. The SOA model represents the biggest change in enterprise IT since the Internet. When applications are treated as services, a transformation in technical approach, IT workflow, and business planning is required. Cost to attend InfoWorld's SOA Executive Forum is $2395, with InfoWorld subscriber and other discounts available. Visit for more information.

A winning SOA strategy, resulting in cost savings and a highly flexible application infrastructure, hinges on reliable information from leading technologists and early adopters who have already begun to reap the benefits.

About InfoWorld Media Group

InfoWorld Media Group helps senior technologists connect technology and business strategy for maximum impact at their organizations. Through integrated channels including online, events, demand generation and a weekly print magazine, InfoWorld reaches the most influential senior-level information technologists — those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products. Visit InfoWorld at .

About International Data Group (IDG)

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo(R), Macworld Conference & Expo(R), DEMO(R), and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at .

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