IDG’s InfoWorld Ranks Number One in Key Competitive Audience Spending Metrics; Independent IntelliQuest Research Highlights Audience Strengths

SAN FRANCISCO – Oct. 8, 2004 – IDG's InfoWorld ranked number one among its competitive set for the percentage of readers who plan to spend the most on technology products and services in the coming year, according to an independent study.

The IntelliQuest CIMS Business Study 2004, released Wednesday, shows that InfoWorld readers are more likely than readers of either InformationWeek or eWeek to spend $25,000+, $50,000+, $100,000+, $250,000+, or $1 Million+ over the next 12 months.

In addition, the InfoWorld audience is more likely than eWeek's or InformationWeek's to be involved in approving the purchase of key product categories including servers, network/telecom equipment, software, printers/peripherals, workstations/desktop PCs, notebooks/tablet PCs, and handheld devices.

"The latest edition of IntelliQuest further validates InfoWorld's tight focus on technology strategy and product reviews," said CEO and Editorial Director Kevin McKean. "IT professionals don't read InfoWorld to keep track of casual industry news. They read it for solid guidance on assembling a consideration set and making the right choice, and that comes through clearly in the numbers."

"Customers demand and deserve ROI from their advertising investment," added Mark Durrick, Vice President of Sales. "IntelliQuest proves that an ad in InfoWorld is more likely to reach big-ticket IT buyers, as a percentage of total audience, than one in eWeek or InformationWeek."

Here are some of the specific Intelliquest findings:

Overall IT expenditures in the next 12 months (including services)

InfoWorld eWeek InformationWeek

$25,000+ (#1) 56.12% 48.28% 53.59%

$50,000+ (#1) 49.70% 43.53% 45.16%

$100,000+ (#1) 37.31% 33.19% 35.76%

$250,000+ (#1) 25.37% 22.56% 24.81%

$1 Million+ (#1) 11.49% 11.35% 9.98%

Active purchase influence for any product or service in the last 12 months

InfoWorld eWeek InformationWeek

Any Influence (#1) 93.58% 90.09% 90.99%

Involved in authorizing or approving the purchase

InfoWorld eWeek InformationWeek

Servers (#1) 28.21% 24.57% 25.87%

Network/telecom equipment (#1) 34.63% 29.89% 31.10%

Software (#1) 41.34% 34.63% 37.89%

Printers/peripherals (#1) 39.70% 34.20% 37.11%

Desktop PCs/workstations (#1) 41.49% 33.33% 40.31%

Notebooks/Tablet PCs (#1) 33.58% 28.30% 32.95%

Handheld devices (#1) 31.19% 28.88% 30.43%

Source: IntelliQuest CIMS Business Study, Millard Brown, October 2004

About InfoWorld Media Group

For 25 years, InfoWorld Media Group has provided cutting-edge coverage and evaluation of IT products and services for technology experts in senior management. Through integrated channels including print, online, and events, InfoWorld reaches the most influential senior-level information technologists — those who drive their enterprises' strategies and technology purchases. Powered by a continued investment in an independent Test Center, InfoWorld analysts and editors provide both hands-on analysis and evaluation, as well as expert commentary on issues surrounding emerging technologies and products.

About IDG

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at