IDG’s IT World Canada Partners With Promotive Communications To Publish Biotechnology Focus and Laboratory Focus Magazine

BOSTON, MA – JANUARY 23, 2003 – IT World Canada, an affiliate of International Data Group (IDG), the world's leading technology media company, today announced its partnership with Promotive Communications, Inc., to publish Biotechnology Focus and Laboratory Focus magazines in Canada. This partnership strengthens IT World Canada's continued commitment to providing complete coverage of important Canadian technology markets.


Biotechnology Focus is Canada's leading magazine for executive management, R&D management and scientists within the life science industry. The magazine features in-depth coverage of the trends, issues and scientific developments affecting Canada's emerging bio-economy, and an Editorial Advisory Board that includes some of the most respected names in the business. Biotechnology Focus offers a qualified readership of more than 10,000 within the pharmaceutical, healthcare, environmental, food, engineering, government and academic sectors. Laboratory Focus is a well-respected national trade magazine that targets R&D management professionals, scientists and technicians and serves as the leading source of information to the Canadian laboratory community.

"The intersection of life sciences and technology is creating an enormous need for information services by the growing number of professionals in this emerging field," said Michael Atkins, chair and CEO of IT World Canada. "Partnering with Promotive Communications is a natural step toward serving the future IT information needs of life science professionals as the lines between these two markets converge."

The Canadian biotech industry generates annual sales greater than $1.5 billion. Canada ranks second only to the United States in terms of the number of companies working on biotechnology applications, and third in terms of annual revenues generated (source: Beyond Borders: The Canadian Biotechnology Report 2002, Ernst & Young).

About IT World Canada

IT World Canada Inc. is Canada's leading information technology publisher. Its titles include CIO Canada, ComputerWorld Canada, NetworkWorld Canada and CIO Governments' Review, and it operates the IT community's preferred information Web site,

IT World Canada Inc. is a subsidiary of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at

About Promotive Communications Inc.

Promotive Communications Inc. is Canada's leading life sciences and laboratory trade publisher. In addition to Biotechnology Focus magazine, it publishes Laboratory Focus, a well-respected national trade magazine that targets R&D researchers. Direct mail list rentals are available upon request.


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