IDG’s ITworld.com Expands Partnerships, Launches New Webcast Marketing Services, Tops 1,000 Customers

SOUTHBOROUGH, MA – AUGUST 21, 2002 – Addressing the need for companies to accelerate lead generation and influence targeted global communities of decision makers, ITworld.com, the pioneer of on-demand webcasts, today announced the introduction of new broadband interactive marketing services to provide marketers with greater flexibility in choosing among webcast options. Simultaneously, ITworld announced it has achieved significant momentum through new customer wins – bringing the total to more than 1,000; and a strategic partnership with Bio-IT World that extends ITworld's reach beyond the information technology sector for the first time.

 

Through its customized on-demand programs, technology-based marketing services and strategic relationships with IDG and other industry leading publishers, including Bio-IT World, Computerworld, CIO, CSO, InfoWorld, JavaWorld, NetworkWorld, and PC World, ITworld reaches more business professionals than any other webcast provider. ITworld's new series of modularized promotional packages, now offered in three distinct lead guarantee levels with access to one or any combination of audiences per level, give marketers the flexibility to strategically target any combination of these exclusive webcast partner brands, each with lead guarantees that are based on the customer's marketing objectives.

Building on its unmatched portfolio of lead generation services, ITworld has developed a new marketing model referred to as the 4P's of Webcast Marketing, which includes Platform, Production, Promotion, and People. At the core of ITworld's webcast marketing portfolio is a back-end lead management system that aggregates results from webcasts, white papers, or any marketing vehicle that requires registration. ITworld's Lead Evaluation and Delivery System (LEADS) allows marketers to gather, track, manage and immediately respond to leads across multiple marketing campaigns from one location. This single point of entry provides 24×7 access to program audience demographics, exit survey results data and actionable sales leads, helping to shorten any sales cycle and provide measurable ROI.

"We have gained tremendous momentum during the first half of this year as marketers look beyond traditional advertising for more cost-effective, targeted ways of reaching their audiences, and publishers look for new ways to answer that call," said Bill Reinstein, CEO of ITworld and a pioneer in BtoB interactive marketing. "Marketing 101 taught us the importance of 'the 4Ps,' but the new world of broadband interactive marketing demands that we redefine these independent variables. ITworld stands alone in its ability to offer marketers the 4Ps of Webcast Marketing."

While ITworld is best known for its ability to generate a highly targeted audience of IT professionals around the world, it has recently extended its reach into new markets, including the biosciences, through a new partnership with Bio-IT World. "This partnership is an ideal synergy of two organizations whose mission is to provide customers with innovative and effective marketing solutions that deliver ROI," said Alan Bergstein, Bio-IT World VP/Publisher. "We are thrilled to be able to offer our customers a webcast platform and integrated suite of services that exceed any other."

"Managing the Drug Discovery Data Explosion," a recent custom webcast co-developed with Bio-IT World and EMC, merges IT and biosciences content. "EMC's webcast with Bio-IT World and ITworld offered an attractive vehicle for EMC to communicate how networked storage helps life sciences companies meet their business needs by enabling research collaboration and facilitating data access and mobility," said Roberta Katz, EMC's Director of Global Life Sciences. "We've been pleased with the results to date."

In addition to US English language webcast productions, ITworld has seen a surge in webcast demand in foreign languages for global organizations targeting customers in their native languages. Chinese, Spanish, UK English, Italian and German webcasts have been developed for companies such as 3Com and IBM. In a survey currently being conducted by ITworld, international webcast viewership is on the rise, with 75 percent of UK audiences, 40 percent of French and 60 percent of German audiences stating that they had previously viewed a business-related webcast.

About ITworld.com

ITworld, the pioneer of on-demand webcasts, has enabled more than 1,000 customers from global technology companies including IBM, Microsoft, Compaq, Hewlett-Packard, Dell and 3Com to reach highly qualified audiences and generate measurable, actionable sales leads. ITworld's Lead Evaluation And Delivery System (LEADS) provides marketers real-time access to lead generation data, reports and analysis to evaluate the effectiveness of marketing programs. Through LEADS, strategic partner audiences from leading print and web-based publishers, and fully integrated marketing services known as the 4P's of Webcast Marketing, ITworld has helped marketers generate more than 100,000 qualified sales leads.

About Bio-IT World, Inc.

A business unit of IDG, Bio-IT World, Inc. provides information products and services to meet the needs of bio-IT professionals focused on strategic IT applications in the life sciences. The company's premiere publication, Bio-IT World, and accompanying website, www.bio-itworld.com, deliver the latest news, analysis and information on the technology infrastructure and applications driving innovation in the bio-IT community. Established in September 2001, Bio-IT World, Inc. is headquartered in Framingham, Mass.

About International Data Group

ITworld is a division of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

 

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