IDG’s Launches IBM Webcast in China

SOUTHBOROUGH, MA – JANUARY 14, 2002 –, a unit of IDG and a leading producer of global broadband interactive marketing solutions, today announced that it has launched a localized IBM webcast specifically for corporate IT audiences in China. Originally produced for domestic release, "Making Dynamic e-business Profitable," has been technically and culturally translated into Chinese and is now available for viewing on-demand by enterprise IT professionals at: *


Through this audio-based webcast, IBM highlights its WebSphere software platform, providing Chinese businesses with an introduction to an e-business infrastructure that enables them to develop, deploy and integrate next-generation e-business applications that are flexible, extensible and robust. Webcast viewers will hear experts discuss new ways to develop dynamic e-business solutions using the WebSphere software platform and gain insights on ways to make their existing business processes more efficient.

The advanced ITwebcast platform – designed specifically for marketing to IT audiences – enables IBM to collect highly qualified sales leads in China while reaching customers and prospective customers with important, timely information on their products and services. Viewers of the webcast can also conveniently gain direct access to industry experts, information on the features and benefits, and technical specifications.

"This is an exciting development, and represents an important step in the evolution of ITworld's longstanding relationship with IBM. This also validates our view that the value of broadband marketing content delivery extends well beyond our borders," said President and CEO Bill Reinstein. "Through our localization process, we guarantee that your webcast will be delivered in a culturally appropriate fashion in markets around the globe," Reinstein added.

The highly interactive ITwebcast platform includes support for high-resolution video and audio, slide and web page presentations, video search functionality, multi-language transcripts, an interactive Q&A capability, and numerous other resources designed to provide an engaging viewer experience. Designed to provide an engaging viewer experience, the ITwebcast player supports numerous modes of navigation much like what is expected from top-notch web sites. For a complete list of webcasts currently on-demand, please visit

* For optimal viewing, Chinese fonts are available for downloading at

About ( is an online publisher of news, educational content and broadband interactive media for the IT community. As a producer of daily IT news, dozens of topic specific newsletters, leading IT white papers, and a wide variety of webcast programs, ITworld delivers measurable, performance-based results for marketers by building customized lead generation programs around the distribution of content. At the core of lies the ITwebcast™ broadband interactive marketing platform; a suite of fully integrated production, hosting and audience development services that bring webcast marketing to a new level. Pioneering the next generation of IT information delivery, is changing the way you view IT.

About IDG is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related events worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at


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