IDG’s Launches Industry’s First Webcast Resource Center

SOUTHBOROUGH, MA – JUNE 24, 2002 –, the pioneer of on-demand webcasts, today launched the industry's first Webcast Resource Center, a new series of educational webcasts and support tools developed exclusively for marketing professionals enabling them to gain insights and techniques on the benefits of webcasting to help them achieve and exceed their business objectives.


Webcasts have become a key part of many corporate marketing strategies. The ITworld Webcast Resource Center helps marketing professionals from around the globe understand how, why and when to deploy webcasts as well as the level of production necessary to achieve a positive return on their investment. Marketers now have a valuable resource that enables them to learn from experts about this emerging medium. Click to view the ITworld Webcast Resource Center

The first educational program in the Webcast Resource Center, "Webcast Success Metrics: Driving the "R" in ROI," was developed to explore webcasts as an important vehicle for delivering tailored messages, reaching targeted audiences, educating groups such as a sales force and generating actionable sales leads immediately. In the program Paul Ritter, program manager in Yankee Group's Internet Business Strategies Planning Service, emphasizes the point that similar to any marketing vehicle, if a webcast is not well developed or executed, the results can significantly decrease the return on your investment. Click to view this program.

"Developing this program jointly with ITworld is a great way to launch a series of educational webcasts that will help today's marketers understand and take advantage of this powerful new medium," stated Ritter. "Combining enlightening research findings and development strategies with ITworld's extensive experience in delivering high-quality webcasts, provides marketers the opportunity to learn from the pioneers in this emerging industry."

The second program, "Webcast Viewer Trends: How to Engage Viewers and Generate Action," shares the results of a groundbreaking study conducted with nearly 2,000 IT professionals on how they view and use webcasts in the information gathering and purchase process. The survey was delivered to readers of CIO, InfoWorld, ITworld, Network World and PC World, offering a glimpse into the behavior and practices of an influential audience. This webcast provides invaluable insights into what type of webcast is most effective and what type of delivery platform should be used as well as whether the webcast program should be delivered live or on-demand and what level of penetration webcasts offer. Click to view this program.

"As a company who started in the middle of a technology explosion, we have learned a great deal about marketing in a world without limits," said Bill Reinstein, president and CEO of "We know the challenges sales and marketers face each day and have developed this as a way to help them learn about the innovative marketing technologies available to them today, and most importantly, to help them achieve a better return on their marketing dollars."

About, the pioneer of on-demand webcasts, enables global companies including IBM, Microsoft, Compaq, Hewlett-Packard, Dell and 3Com to reach highly qualified audiences and generate measurable, actionable sales leads through its proprietary webcast platform and full suite of services. Since 1999, ITworld has been delivering targeted news, educational content, and multilingual broadband interactive media to support product launches, communications and other marketing initiatives anywhere in the world. ITworld's Lead Evaluation and Delivery System (LEADS) provides marketers real-time access to lead generation data, reports and analysis to evaluate the effectiveness of marketing programs. Through LEADS and strategic partnerships with many of IDG's (International Data Group) global publishing brands, ITworld has helped marketers generate more than 100,000 qualified sales leads.

About International Data Group

ITworld is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330-targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at


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For more information,

Visit the ITworld Webcast Resource Center:

Visit Webcast Success Metrics: Driving the "R" in ROI

Visit Webcast Viewer Trends: How to Engage Viewers and Generate Action: