IDG’s ITworld.com Launches Version 2.0 of ITwebcast Broadband Interactive Marketing Platform(tm)
SOUTHBOROUGH, MA – JANUARY 22, 2002 – ITworld.com, an online publisher of news, educational content and broadband interactive media for the IT community, announced today the launch of version 2.0 of its ITwebcast Broadband Interactive Marketing Platform™. The newest version of the ITwebcast platform includes enhanced navigational functionality enabling viewers to gain a better understanding of the technology and solutions being discussed, increasing the likelihood they will take further action in the IT purchasing process.
Webcasts have undergone a dramatic rise in popularity as more and more IT companies discover the time and cost savings achieved through broadband interactive marketing. The ITwebcast Broadband Interactive Marketing Platform is a suite of fully integrated services combining continuous registrant data capture with high-resolution video and/or audio, slide and Web page presentations, detailed agenda, program search functionality, multi-language localization, interactive Q&A, and numerous other features. In addition, a comprehensive reporting system complements the front-end player, providing a complete profile of each user, from registration through program viewing and navigation. The first program released on the ITwebcast version 2.0 platform, GE Global eXchange Services's "Four Tactical E-Commerce Initiatives to Save Money in 2002 and Beyond", can be seen at: http://www.itworld.com/itwebcast/del/GE_ecommerce/index.html
The proprietary ITwebcast platform is part of a three-prong, customized solution for IT marketers that also includes complete program production and audience development services. The suite of integrated options allows corporations to quickly and cost-effectively generate quality sales leads via the Web. Version 2.0 of the ITwebcast platform has several significant enhancements including:
Webcast 'markers' enabling the viewer to bookmark a section of the webcast for later review or send to a friend for viewing
Slide navigation tools allowing the viewer to "flip" forward and backward through the slides while simultaneously re-synchronizing all related elements
An 'active' transcript allowing the viewer to click anywhere on the transcript to jump to that point in the video and slide presentation
Numerous user interface enhancements allowing for better orientation and communication tools
"These latest enhancements further validate our commitment to provide viewers with enhanced navigation and interactivity in order to create an even richer viewing experience while providing comprehensive customer data collection technology on the back-end for the IT seller," said Bill Reinstein, ITworld.com president and CEO. "Webcasting is now even more established in the media mix of today's IT marketer, and our technology continues to evolve to meet the expectations of marketers as well as their potential customers."
With this newest version, ITworld.com continues to separate itself from traditional web conferencing platforms by focusing on both the quality of the viewer experience, as well as the data collection that takes place throughout the program, which results in higher quality sales leads. A recent ITworld survey found that 81 percent of the viewers of the original ITwebcast platform rated their webcast viewing experience as favorable and 65 percent of webcast viewers desired advanced navigation functionality within the program. ITwebcast version 2.0 delivers exactly the functionality that IT professionals value.
To date, ITworld has produced more than 200 broadband interactive marketing and educational programs. Companies using the ITwebcast marketing platform to generate leads and create awareness include Microsoft, IBM, Compaq, Dell, 3Com, Riversoft, Sprint, Genuity, F5 Networks, Veritas and GE Global Exchange Services, among others. The ITwebcast player only requires that viewers have Real Player or Windows Media Player installed on their systems.
ITworld.com (http://www.itworld.com) is an online publisher of news, educational content and broadband interactive media for the IT community. As a producer of daily IT news, dozens of topic specific newsletters, leading IT white papers, and a wide variety of webcast programs, ITworld delivers measurable, performance-based results for marketers by building customized lead generation programs around the distribution of content. At the core of ITworld.com lies the ITwebcast™ broadband interactive marketing platform; a suite of fully integrated production, hosting and audience development services that bring webcast marketing to a new level. Pioneering the next generation of IT information delivery, ITworld.com is changing the way you view IT.
ITworld.com is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related events worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.