IDG’s ITworld.com Partners with VNU Business Media to Provide Customers with Webcast Marketing Options
SOUTHBOROUGH, MA – SEPTEMBER 16, 2002 – ITworld.com, the pioneer of on-demand webcasts, announced today that they have signed a partnership agreement with Sales & Marketing Management (SMM), a VNU business media publication. The agreement enables SMM to incorporate custom webcasts into its portfolio of integrated marketing solutions offered to its advertisers. This new platform provides a 24/7 on-demand webcast and includes a unique, ROI driven, lead generation program. This latest partnership along with ITworld's existing publishing partners – Bio-IT World, Computerworld, CIO, CSO, InfoWorld, JavaWorld, Network World, and PC World – demonstrates a growing trend for business and consumer publishers to offer their advertising customers a wider range of performance based marketing services. The partnership with SMM also underscores recent advancements made by ITworld to expand the use of their proprietary webcast services beyond the information technology and bioscience markets into media and retail.
Sales & Marketing Management, an award winning publication serving mid to senior level sales and marketing executives. It provides usable strategies, tips, and trend analysis through news, investigative features, and original research from the most respected and knowledgeable business journalists in the field. SMM's subscribers, who are comprised of 93.2% management professionals, are directly responsible for their companies' performance.(1)
"Sales and Marketing Management selected ITworld because of their superior webcast platform and services, their understanding of the publishing business, and a solid reputation as the pioneer of on-demand webcasting," stated Art Golden, Director of Business Development for SMM. "As a result of this partnership, SMM will now be able to offer our advertising customers the ability to create custom webcast programs that not only integrate closely with the SMM brand but also generate highly qualified leads."
Under the terms of the agreement, SMM will offer a complete range of webcast services to complement its print and online products and drive new, untapped revenue streams. These complete webcast services include the ability to pick a bundled webcast package or take a more tailored approach by selecting from a variety of features available such as complete webcast production and project management, platform integration, hosting, expert moderator, content director, industry analyst, foreign language localization and promotional management packages. Additionally, the partnership offers SMM advertisers a robust back end Lead Evaluation And Delivery System (LEADS) providing SMM advertisers a single point of management to gain access to webcast viewer audience demographics, exit survey results data and actionable sales leads, helping to shorten the sales cycle and provide measurable ROI.
"We are thrilled that Sales & Marketing Management selected ITworld as their webcast services partner," said Bill Reinstein, president and CEO of ITworld.com. "The combination of print, online and custom produced broadband interactive media is a powerful blend for a publication to be able to offer its clients."
(1) Simmons Readership Study
ITworld, the pioneer of on-demand webcasts, has enabled more than 1,000 customers from global technology companies including IBM, Microsoft, Compaq, Hewlett-Packard, Dell and 3Com to reach highly qualified audiences and generate measurable, actionable sales leads through its proprietary webcast platform, Lead Evaluation And Delivery System (LEADS), strategic partner audiences from industry leading print and web-based publishers, and fully integrated marketing services, known as the ITworld 4P's of Webcast Marketing (Platform, Production, Promotion, People).
About International Data Group (IDG)
ITworld is a division of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.