IDG’s ITworld.com Promotes Rich Mikita to Chief Operating Officer; New Role will Further Strengthen ITworld’s Leading Position in the Broadband Interactive Marketing Industry
SOUTHBOROUGH, MA – APRIL 2, 2002 – ITworld.com, a business unit of IDG and an online publisher of news, educational content and broadband interactive media for the IT community, announced today the promotion of Rich Mikita to Chief Operating Officer. Mikita's responsibilities include product development, process and project management as well as the critical aspects of engineering and client services. His appointment underscores ITworld's continuing focus on developing deep, meaningful interactive content for IT professionals which in turn enables companies to obtain effective and measurable results from their web-based marketing initiatives.
As Chief Operating Officer, Mikita will further develop the ITwebcast Broadband Interactive Marketing Platform(TM) and the suite of services that support these programs. His expertise in statistical analysis of the ITworld audience as well as IT industry as a whole will ensure organizations have the information required to make well informed business decisions with respect to launching new IT products, training employees, communicating with their own global audience and streamlining communication efforts to ensure a better return on their investments.
ITworld products range from content-rich and highly interactive custom and multi-sponsored webcasts, to "off-the-shelf" webcast platform options, to more than 40 daily and weekly electronic newsletters, white paper sponsorships, and a variety of other performance-based marketing programs. ITworld is the leader in lead-generation webcast production and audience development, which counts IBM, Microsoft, 3Com, Intel, and many other blue-chip companies among its customers.
"Rich has been tremendously important to the development of the ITworld brands and service offerings. He brings tremendous knowledge, skill and dedication to this role, and I am confident he will help us continue to refine and grow our services as well as ensure that our customers remain satisfied and coming back for more," said Bill Reinstein, President and CEO of ITworld.
Prior to this appointment, Mikita was senior vice president of research and strategic development for ITworld. He joined the ITworld team in August 1999 from the Meta Group where he was vice president of interactive publications. For most of the 12 previous years prior to joining the Meta Group, he was involved with the design and development of market research databases for various business units within IDG. He designed Computerworld's Buyers Database, conceived Computerworld's Market MindShare studies, and led an active research program in IT buyer and brand dynamics in a wide range of hardware and software markets. He also directed the development of computerworld.com, a leading source of news, perspective, and resources for enterprise IT professionals for nearly two years. Before joining Computerworld, he served as vice president of research at ITI, IDG's database unit, and as director of processor research at International Data Corporation, IDG's market research company.
"As chief operating officer, my continued focus will be to ensure our products and services deliver a compelling return on attention to our audience along with measurable and market-leading return on investment to our clients " said Rich Mikita of his new appointment to COO. "This new role offers me the opportunity to contribute even more to the outstanding team here at ITworld and to help increase our leadership position in the broadband interactive marketing industry and beyond."
Mikita holds a B.A. from Rutgers University, an M.A. from Indiana University, and has completed post-graduate work at U.C. Berkeley.
ITworld.com (www.itworld.com) is an online publisher of news, educational content and broadband interactive media for the IT community. As a producer of daily IT news, dozens of topic specific newsletters, leading IT white papers, and a wide variety of webcast programs, ITworld delivers measurable, performance-based results for marketers by building customized lead generation programs around the distribution of content. At the core of ITworld.com lies the ITwebcast(TM) broadband interactive marketing platform; a suite of fully integrated production, hosting and audience development services that bring webcast marketing to a new level. Pioneering the next generation of IT information delivery, ITworld.com is changing the way you view IT.
About International Data Group
ITworld is a business unit of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330-targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com.