IDG’s JavaWorld Magazine to Publish Web-only Show Daily for upcoming JavaOne (SM) Developer Conference

SAN FRANCISCO, March 4 — Sun Microsystems, Inc. has selected the Web-only magazine JavaWorld to develop editorial content for JavaOne (SM), Sun's 1998 Worldwide Java Developer's Conference (SM). Titled JavaOne Today ( http://www.javaonetoday.com ), the show daily will be published by the JavaWorld team for the second year in a row during the conference to be held March 24-27 at the Moscone Center in San Francisco.

"We are pleased that, for the second consecutive year, IDG's JavaWorld magazine has agreed to develop the editorial content for the JavaOne show daily," said George Paolini, director of corporate marketing for Sun's JavaSoft division."JavaWorld has a proven record with online publishing, and it has the ability to identify and target its audience with relevant and thorough editorial and in-depth resources. Such editorial strength is integral to providing attendees with comprehensive conference information."

Why Web-Only?

The online medium offers distinct advantages over publishing the show daily in print. Reporting and analysis of the developer conference is available to non-attendees, extending the conference experience beyond the boundaries of the show floor to the entire Java community. Vendors are able to maximize and target their message to an audience of JavaWorld's 130,000 readers, Java developers and managers. Furthermore, the publication remains available as a permanent resource, thus expanding the coverage beyond the week of the show.

Show Coverage

Jill Steinberg, editorial director of JavaOne Today and senior editor at JavaWorld, will oversee editorial development of the show daily, which will be available on sites throughout the show floor. Show coverage will include reports and analysis of industry announcements and trends, reviews of keynote speeches and interviews with key players. The pre-show edition will help attendees plan a more useful conference experience and generate excitement for this year's expanded event.

About JavaOne

Thousands of Java technology developers will descend on San Francisco March 24-27 for JavaOne, Sun's 1998 Worldwide Java Developer Conference. Join the inventors of Java(TM) technology and engineers on the front line for an update on the latest happenings in the industry and a technology roadmap for 1998 and beyond. To register dial 800-668-2741 (650- 372-7077 for international callers) or visit http://java.sun.com/javaone. For press registration contact Mary Everette Glenn at mary_everette_glenn@yr.com or 202-530-4505.

About JavaWorld

JavaWorld ( http://www.javaworld.com ) debuted on February 15, 1996, as the industry's first magazine dedicated to Java. Along with sister publications SunWorld, Netscape Enterprise Developer and NC World, JavaWorld is published exclusively on the Internet by Web Publishing Inc., a division of IDG Communications. JavaWorld's effective use of the medium allows it to deliver top-quality editorial, timely industry news and hands-on tutorials to dedicated Java developers and managers each month, fueling the innovation of its readers and their companies. JavaWorld's readership of 130,000 subscribers are developing real-world apps and changing the way their companies perform business operations daily. JavaWorld delivers more than four times the number of subscribers than any other Java-specific publicationto the lion's hare of Java-related advertisers.

The Web-only magazine has consistently set records, established standards of excellence and garnered recognition since its debut. JavaWorld's nomination by the Computer Press Association as one of the top three publications in the category "Best Overall New Publication-1997" recognized the potential of the medium when paired with top-notch editorial. As of March 1998, the magazine has served more than 15 million page views, the equivalent of 75 million pages read in a print magazine. In August 1997, JavaWorld held the first Java-specific awards, the JavaWorld Editor's Choice Awards, attracting key industry figures including James Gosling, Arthur van Hoff, Tim Berners-Lee, and Karl Jacob.

Web Publishing Inc. is a division of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 285 computer magazines and newspapers and 508 book titles; produces 110 expositions, and provides IT market analysis through 41 research centers worldwide. Company information and access to more than 200 IDG World Wide Web sites is available at http://www.idg.com.