IDG’s Network World Announces a New Look To Publication

SOUTHBOROUGH, MA – AUGUST 30, 2001 – Network World, the leading network news publication for Network IT Executives, will unveil a sharp, bold design with the September 10 Networld+Interop show issue. The goal of the design update is to refine the look and make the tabloid newsweekly even easier to read and navigate.

 

Continuing its editorial mission of delivering breaking news and exhaustive industry coverage, Network World is enhancing its front page by adding more content and a scaled up banner. "We wanted to turn up the volume on page one, and give our readers more of what they've come to expect from Network World; the news and analysis they need but in a refined, more memorable folio," said Editor-in-Chief John Dix.

Other changes include:

· The expansion of news briefs to a full page of news briefs. The page will succinctly summarize important and quirky items with additional items laced with attitude.

· Everything from headline fonts to body copy fonts to the color palette and graphics design.

· The section lineup stays the same, but the Carriers and ISP section is being renamed Service Providers for simplicity's sake.

· Consolidation of Network World's table of contents from two pages to one to save readers' time and effort.

· And the semi-regularly appearing Cool Tools column, which focuses on interesting new high-tech tools and gadgets, will now appear weekly in the Technology Update section.

"We are not changing our focus on network product and service news," Dix said. "While many other publications have backed away from the news game, we remain committed to breaking news about network products and services and analyzing what these developments mean for Network IT Executives. We round that out, of course, with extensive product testing."

Network World commissioned Tom Bentkowski, proprietor of Tom Bentkowski Inc, an editorial design consulting firm in New York, to update Network World's publication format. Tom Bentkowski's work has been cited by the American Institute of Graphic Arts, The Art Directors Club of New York, and The Society of Publication Designers, as well as by Graphis, Print, and Art Direction magazines. During his tenure at TIME and LIFE, each magazine won the National Magazine Award for Design. More recently, he has developed a new magazine for the National Geographic Society called, Adventure. He has served as a consultant for notable publications such as The Atlantic Monthly, The New York Times, and The Saturday Review.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers Network Leaders and enables e-business through education, information and community. Network World is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, NetworkWorld, hosts the most active online community, Network World Fusion (http://www.nwfusion.com), and produces educational seminars and events worldwide.

About International Data Group

Network World, Inc. is a division of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at http://www.idg.com.

 

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