IDG’s Network World, Inc. Offers Technology Briefings for Those Involved in Designing and Implementing Marketing Programs

FRAMINGHAM, Mass. – April 9, 1999 – Network World, Inc. today announces a major online initiative to directly educate marketers at advertising agencies and network vendors about technology and emerging trends in networking.

The "Virtual Insight Interactive Seminar Series" will be held quarterly, beginning with "Industry Mergers and Acquisitions" on Thursday April 29, 1999 at 2 p.m. EST. The premier session will feature John Gallant, editor in chief and senior vice president at Network World. For this first seminar, Gallant, who has more than 15 years experience covering the networking technology industry, will discuss some of the recent mergers and how these rapid market changes can impact key networking audiences. Gallant will also address the issues surrounding virtual private networks and why a company may consider implementing one.

Additionally, Bill Reinstein, senior vice president of business development at Network World, Inc., and creator of the company's new virtual seminar offerings, will explain what virtual seminars are and how marketers can implement the new technology to reach customers in emerging and disparate markets worldwide. Reinstein, an expert in electronic publishing and new media marketing, will illustrate how virtual seminars can be used to quickly extend a company's brand and how the new medium can play a vital part in an integrated marketing program.

"The Virtual Insight Seminar Series is a first-of-its-kind in this market," said Hillary Freeley, director of marketing at Network World, Inc. "We'll be providing a forum for those who are designing and implementing marketing programs in the networking space. The seminar series is designed to educate marketers on specific networking technologies and on the factors changing the industry, empowering them with the information they need to effectively market technology."

Network World, Inc., which for 13 years has been publishing technology content for Network IS professions nationwide, has been offering virtual seminars for more than six months to leading vendors, including Sterling Software [NYSE: SSW], Xedia Corp., 3M [NYSE: MMM] and V-One Corporation [NASDAQ: VONE]. Also, Network World, Inc. is currently negotiating with several more leading networking and IT vendors to produce and market custom virtual seminars for them.

Virtual seminars are live, interactive, multimedia, multi-presenter events delivered right to more than 200 attendees' desktops via the Web and the telephone. Seminar participants only need Internet access with a Java-enabled browser for the data portion of the event and a telephone for the voice. All slides, graphics or hand-drawn schematics are pushed to the client computers in real time with no user input, allowing attendees to interact via the phone or email. The system, which also has the capability for real-time polling, recently won the "Best Application of the Year Award" from the International Teleconferencing Association.

Interested marketing professionals can register online at or by calling Network World, Inc. at 1-888-800-6300.


Network World: The Leader in Network Knowledge

Network World, Inc. is shaping the future of enterprise network computing through its print publication, Network World, its registered and audited Web site, Network World Fusion (, and its educational seminars and events nationwide. Network World, Inc. empowers Network IS professionals with the knowledge required to meet their evolving business needs.

About International Data Group

Network World, Inc., is a division of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 700 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 225 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 41 countries worldwide. Company information is available at