IDG’s Network World Launches “Lite” Marketing Newsletter

FRAMINGHAM, Mass. (August 19, 1996) — Reinforcing its brand in the media

community, Network World today launched "Network World Lite," a new monthly

newsletter dedicated to serving high-tech marketing professionals involved

in the network market.

The editorial mission of Network World Lite is to provide the

latest news and analysis on the network industry in a quick and easy to

read format, minus all the technical jargon.

"Network World Lite is a resource for marketers who want to keep

current with major industry trends and developments to help shape their

marketing efforts in the network market," said Virginia Lehr, Director of

Marketing, Network World.

Heralded as a "must read" for high-tech marketing professionals,

Network World Lite each month delivers valuable market information,

insightful excerpts from stories and news articles published in Network

World, helpful marketing tips and market research .

The monthly section line-up for Network World Lite includes

"Fundamentals," a key network technology defined; "Out of Site," Network

World Lite's hot marketing site of the month; "Spotlight," a monthly

section highlighting a key network technology or trend; and feature

articles ranging from how to work with trade press and industry analysts,

to how to market network products and services effectively on the Web.

Network World Lite is available free, with a current distribution

of more than 5,000 marketing professionals nationwide. For more

information, contact Heidi Creighton at 508-820-7528 or email

hcreight@nww.com.

Network World, an International Data Group (IDG) newsweekly, is

shaping the future of network computing in the enterprise. Through its

publishing, education, software and online products and services, Network

World empowers Network IS professionals with the knowledge to deliver the

open applications and infrastructure required to meet their evolving

business needs.