IDG’s Network World Launches Series Of Highly Focused Technology E-mail Newsletters Authored By Industry Experts
FRAMINGHAM, Mass., (February 24, 1998) — Network World, the leading newsweekly of enterprise network computing, today unveiled a new series of industry email newsletters tied closely to Network World Fusion, the publication's online counterpart. Dubbed Network World Fusion Focus, each newsletter in the series focuses on a specific networking technology and is delivered to subscribers twice weekly beginning in March, 1998. The newsletters, written by industry experts, offer the latest advice, tips, news and information relevant to the technology.
"Each Network World Fusion Focus newsletter is micro-focused on a technology and directly targeted to subscribers who request it," said Bill Reinstein, senior vice president of business development for Network World, Inc. "Subscribers request the topic most relevant to their technology needs, and each week receive expert analysis on exactly that topic. We reach, with pinpoint accuracy, Network IS professionals specifically interested in a certain technology or topic, so advertisers can maximize effectiveness with the highest degree of segmentation available."
Network World editors add unbiased intelligence to newsletter content by adding links to Network World Fusion articles relevant to the topic and focus of each particular issue. The related stories provide subscribers with additional in-depth and background information for the most thorough analysis and insight.
Topics for Network World Fusion Focus newsletters include Frame Relay, Messaging and Groupware, Network/Systems Management, Web Applications, Windows NT, High-Speed LANs, and the Career Advisor. Authors include: Tom Jenkins and Jeff Phillips of TeleChoice, Inc., Dan Blum and Gary Rowe of Rapport Communications, John Morency of Renaissance Worldwide, Ted Young of Advanced Web Technologies Corp, Java training expert Ted Young, Windows expert and founder of Virtual Quill Dave Kearns, John Curtis and Andrew Hacker of The Tolly Group, networking and telecommunications career expert Frank Schoff, and others. Current sponsors of the newsletters include Ariel Corporation, Attachmate Corporation, Cisco, Compaq Corporation, CRL Network Services, Digital Link Corporation, Information Builders and Paradyne Corporation.
"We've always delivered the most comprehensive news and analysis to the readers of the print publication and Fusion online," said Colin Ungaro, president and CEO of Network World, Inc. "At the same time, we've delivered to our advertisers highly qualified readers, Network IS professionals with the most buying power. Fusion Focus is another quality Network World product that marries the two objectives conveniently and effectively."
Each newsletter is sent to subscribers who directly request the service. Those interested in subscribing to any of the newsletters can visit http://www.nwfusion.com/focus. One advertiser, a company with solutions related to the particular technology covered, sponsors each newsletter. Vendors interested in sponsoring newsletters should contact Director of Online Services Ann Roskey at (508) 820-7503 or firstname.lastname@example.org.
ABOUT NETWORK WORLD FUSION
Network World Fusion (http://www.nwfusion.com) is an information resource for Network IS professionals on the Web. The online extension to the print newsweekly, Network World, Network World Fusion is a fully registered site that provides members with news and information as well as a community of network professionals with which to share ideas and gain insight.
ABOUT NETWORK WORLD
Network World (http://www.nwfusion.com) is the industry's only newsweekly shaping the future of network computing in the enterprise. Through its publishing, education, software and online products and services, Network World empowers Network IS professionals with the knowledge to deliver the open applications and infrastructure required to meet their evolving business needs.
Network World is a subsidiary of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 285 computer magazines and newspapers and 500 book titles and offers online users the largest network of technology specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 200 targeted Web sites in 52 countries. IDG is also a leading producer of 110 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 41 countries worldwide. Company information is available at http://www.idg.com.
Editorial contact: Samantha Leggat, Network World, (508) 820-7528, email@example.com
Notes to Editor:
· All Network World company news releases are available on the Internet in the Press Room at http://www.nwfusion.com/medialounge
· Network World and Network World Fusion are trademarks of International Data Group
· Other product and company names mentioned may be trademarks of their respective owners