IDG’s NETWORK WORLD MEDIA ALERT: Network World Article Exposes Employees Spending Company Time Earning Extra Cash At Web Sites

SOUTHBOROUGH, MASS.– 03/06/2000 — March 6 article says employees can earn $5-$1,000 a month at surf-for-cash Web sites

Network World, the leader in network knowledge, published a story today on the latest headache for corporate network professionals and their companies — web sites that pay visitors to surf. According to the Network World article:

— An influx of Web sites that pay end users to surf, search, and send e-mail are enticing employees to use their speedy corporate Internet connections to earn extra cash while on their employers' clock–from $5 to $1,000 a month. New sites are popping up daily, making it difficult for companies to block them from employee usage.

— The number of surf-for-cash sites has mushroomed in recent months, with at least 70 sites currently online. Especially popular are sweepstakes sites such as iWon.com, a portal that awards daily cash prizes to its members. In fact, iWon.com was one of the top 10 most heavily trafficked web sites in the month of January, according to a survey of at-work Internet usage by Nielsen/NetRatings. The 7,000 employees surveyed spent an average of 67 minutes at iWon.com during January.

— Surf-for-cash sites are gaining popularity because they are raking in venture capital funding and cranking up their membership drives. AllAdvantage.com, the leading surf-for-cash-site with five million members, last month received a $100 million investment led by Softbank Capital Partners. The Hayward, Calif. company also filed to go public.

FOR MORE INFORMATION

If you are interested in speaking with Sr. Editor Carolyn Duffy Marsan to report on Network World's findings, please call Wendie Larkin at (508) 490-6568 or call Ms. Marsan directly at (703) 917-8621.

About Network World

Network World, Inc., the leading network media company, is shaping the future of enterprise network computing through its print publication, Network World, its online extension Network World Fusion (http://www.nwfusion.com), and its educational seminars and events nationwide. Network World, Inc. empowers network IS professionals with the knowledge required to meet their evolving business needs.

About International Data Group

Network World, Inc. is a division of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 250 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.

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