IDG’s Network World Releases Fourth Annual “Buzz Issue,” Cutting Through Techno-Hype to Provide Strategic Insight into Network Technology Trends

SOUTHBOROUGH, MA – September 11, 2000 – Network World, the Leader in Network Knowledge, issued its fourth annual "Buzz Issue" today, presenting the facts and pointing out fiction about more than twenty information technology trends including wireless networking, business-to-business e-commerce, content delivery, customer relationship management, and Internet-based voice services.

Network World’s Buzz Issue sorts through the network industry’s tidal wave of technology hype in analytical feature articles including:

No Optical Illusion – Delves into the promise of optical networking and reports on new service providers rolling out optical-based services.

Let the Buzz Begin – Combines the outlandish rants, raves and e-jargon of technology publicists together into an almost believable, tongue-in-cheek press release. And, challenges savvy e-entrepreneurs to generate their own press release on Network World’s Buzz mini site at, DocFinder:9826).

A WAP on the Head – Points out that the Wireless Application Protocol still has significant hurdles to clear, including a major security flaw, despite the marketplace buzz about Web-enabled cell phones and PDAs.

Checking the B2B Foundation – Reveals the seven building blocks for a solid e-marketplace infrastructure.

Content on the Quick – Covers the content delivery industry, suggesting factors to consider when choosing a vendor to improve Web site performance.

A Great Relationship – Tracks the five basic categories of customer relationship management technology and the six universal traits of successful projects.

The Voice of Reason – Talks about how packetized voice services can save small and mid-size companies thousands of dollars on telecommunications costs.

The Truth About Outsourcing – Exposes myths and offers tips about working with outsourcers, from application service providers to Web hosting firms.

The Sketchy Promise of Extended SLAs – Presents a look at what’s keeping service-level agreements from spanning multiple carrier networks.

When Security Fails – Covers network forensic products and steps to take if you suspect a security breach.

The Buzz Brothers – Network World columnists and newsletter authors share their expert insight on the hottest network technologies in a roundtable interview.

Round and Round – Offers a status report on additional hot topics, including cryptographic accelerators, biometrics, and virtual private networks.

"Given the role that technology plays in developing successful business strategies today, the Buzz Issue should be required reading for not only IT professionals, but also executives responsible for the success of the whole enterprise. In one issue, we report on many of the critical technology trends that contribute directly to a modern company’s profitability," said Beth Schultz, Executive Editor for Network World.

The Buzz Issue, in its fourth year, is part of Network World’s Signature Series, an innovative series of special issues published bi-monthly. The series is designed to explore the most important issues facing Network IS professionals, the people directly responsible for strategizing, designing, building and managing enterprise-wide networks. The six issues in the series are The Power Issue, The Electronic Commerce Issue, The Network World 200 Issue, The You Issue, The Buzz Issue, and The Best Issue.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers Network Leaders and enables e-business through education, information and community. Network World is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, NetworkWorld, hosts the most active online community, Network World Fusion (, and produces educational seminars and events worldwide.

About International Data Group

Network World, Inc. is a division of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 300 magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 50 offices in 43 countries worldwide. Company information is available at