IDG’s PC World Again Leads All Measured Computer and Business Magazines
SAN FRANCISCO, CA – JUNE 13, 2006 – PC World continues to outperform the competition in total, combined average issue audience among all purchase influencers, according to the just-released IntelliQuest CIMS Spring 2006 study. And, it remains the leader in reach to home purchase influencers, beating PC Magazine by over 670,000 or nearly 18%.
PC World vs. Computer and Business Magazines – IntelliQuest CIMS Spring 2006
Total Average Issue Audience (1) PC World Advantage CPM – Total (2) Home – Average Issue Audience PC World Advantage
PC WORLD 4,884,000 — $15.90 4,470,000 —
PC Magazine 4,217,000 15.8% $17.88 3,799,000 17.7%
Business Week 3,674,000 32.9% $27.08 3,246,000 37.7%
Forbes 3,364,000 45.2% $28.58 2,907,000 53.8%
Fortune 3,095,000 57.8% %29.92 2,735,000 63.4%
Wired 1,950,000 150.5% $29.62 1,733,000 158.0%
Computer Shopper 1,796,000 171.9% $12.24 1,653,000 170.4%
(1) Total unduplicated, combined Average Issue Audience: Business, Home, and Dual Studies
(2) Telmar Rate Card File 03/06, 4-color, one page, no bleed, based on Total Average Issue Audience
"The IntelliQuest CIMS Spring 2006 study confirms that advertising in PC World effectively targets the greatest number of purchase influencers," declared Wayne E. Silverman, vice president and publisher of PC World. "Advertisers today demand more for their money and I'm proud to say that PC World's engaged readership coupled with its extensive reach make it the ideal media choice."
Increasingly, technology products are used in businesses, homes, and everywhere in between, and PC World's innovative advertising programs provide an efficient way for marketers to target the coveted audience of Tech-Savvy Managers.
Jeff Edman, president and CEO of PC World Communications, Inc., added, "For nearly 25 years, PC World has consistently delivered technology advice readers can trust. Our unwavering dedication to editorial excellence has earned PC World a decisive edge relative to its competition in reaching this important group of purchase influencers."
IntelliQuest CIMS Spring 2006 was fielded from January 2005 through April 2006, and represents a projected universe of 37.0 million business purchase influencers, 78.6 million home purchase influencers, and 27.5 million dual purchase influencers.
About PC World
PC World Communications, Inc., a subsidiary of IDG, is the publisher of PC World, PCWorld.com (http://www.pcworld.com/), and home of the PC World Test Center. The winner of the 2005 Maggie Award for Best Computer Magazine/Consumer, PC World has a readership of over 4.8 million total purchase influencers (IntelliQuest CIMS Spring 2006: Total unduplicated, combined Average Issue Audience: Business, Home, and Dual Studies). With an average of over 7.0 million unique visitors per month (HitBox, March – May 2006), PCWorld.com, winner of the 2005 Neal Award for Best Web Site, is a leading online resource for technology product buyers and users.
International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment, and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately-held company, is available at http://www.idg.com/.