IDG’s PC World.Com Promotes Ulla Mcgee To General Manager

(SAN FRANCISCO, CA; MARCH 20, 2000) — Today, PC World Communications, Inc. announced the promotion of Ulla McGee to general manager of PC (, from business development manager. McGee is responsible for defining online business strategy and developing audience, traffic, revenue, and market share. She will evaluate and implement strategic partnerships and licensing opportunities, as well as manage PC’s consumer marketing initiatives.

"Ulla possesses tremendous analytic, financial planning and modeling skills. She has negotiated many of PC’s most important business partnerships, and will continue to develop these opportunities going forward," said Jeff Edman, president and CEO of PC World Communications, Inc. "This is an important position, as the site enhances its features to build traffic and more effectively serve its management-level audience of computer product buyers."

McGee joined PC World Communications in 1995 as a management associate. In 1996 she moved up to licensing manager for PC World’s portfolio of online publications. Promoted to business development manager in 1997, she evaluated audience development proposals, negotiated strategic alliances, managed licensing partnerships, and oversaw the company’s intellectual property and legal affairs. Born in Germany, McGee moved to the San Francisco Bay Area in 1991. She graduated summa cum laude from Stanford University with a bachelor’s degree in communication. Currently, she lives in the Bay Area with her husband and two children.

PC World Communications, Inc. is the publisher of PC World ( and WebShopper ( and is a subsidiary of IDG, the world’s leading IT media, research and exposition company. The winner of the 1999 and 2000 Grand Neal Awards for editorial excellence, PC World is the world’s largest computer publication with a circulation rate base of 1.25 million. With more than 1.6 million unique visitors per month (Media Metrix, January 2000), PC is a leading online resource for PC-product buyers and users. IDG publishes more than 290 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 250 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at

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