IDG’s PC World Is The Most Widely-Read Business Or Technology Publication, Reports MRI

SAN FRANCISCO, CA – MAY 23, 2001 – PC World now tops all measured business or technology publications, according to the Spring 2001 Mediamark Research Inc. (MRI) Survey of American Consumers. Since 1997, PC World has built readership momentum and has grown its average issue audience by nearly 12% to more than 6.6 million-while #2 PC Magazine has declined by 6%.

 

In addition to out-performing all other measured competitive titles in overall reach, Spring 2001 MRI confirms PC World’s award-winning, product-focused editorial attracts the most managers and the most MIS professionals.

 

Spring 2001 MRI

PC World vs. Major Technology and Business Titles

Average Issue Audience

(000) Managers

(000) MIS Professionals

(000)

PC WORLD 6,620 2,858 678

PC Magazine 6,564 2,781 616

Yahoo! Internet Life 5,019 2,032 229*

Business Week 4,424 2,281 205*

Forbes 4,336 2,015 178*

Fortune 4,115 2,171 163*

Wall Street Journal 3,794 2,078 237

Computer Shopper 3,398 1,413 328

* data relatively unstable

"PC World continues to succeed in its mission to help tech-savvy managers plan for, buy, use and integrate technology," stated Bob Ostrow, PC World publisher. "Its double-barreled delivery of both managers and MIS professionals is essential for high-tech marketers who want to reach the industry’s most qualified buying prospects, since both groups collaborate to determine technology purchases."

PC World readers are also active users of the Web. With the highest composition and greatest reach of any measured technology or business publication, 93% of PC World readers used the Internet in the last 30 days, and more than 72% accessed the Web at least once a day. Of the more than 27 million American adults who bought products online, one in ten (or 2.7 million) read PC World.

The MRI results are the latest in a series of publishing successes for PC World. In 2000, PC World led all other technology and business magazines in paid circulation, according to an analysis of ABC Magazine Publishers’ Statements. And, earlier this year, PC World earned two Jesse H. Neal Business Journalism Awards from American Business Media and five Maggie Awards from the Western Publications Association. "With the largest paid circulation, the most editorial awards-and now the largest readership-PC World is the most trusted resource for technology buying information,"concluded Ostrow.

PC World Communications, Inc. is the publisher of PC World and PCWorld.com (www.pcworld.com) and is a subsidiary of IDG, the world’s leading IT media, research and exposition company. The winner of the 1999 and 2000 Grand Neal Award for editorial excellence, PC World is the world’s largest computer publication with a circulation rate base of 1.25 million. With an average of 1.3 million unique visitors per month (Media Metrix, Jan. – Dec. 2000), PCWorld.com is a leading online resource for PC-product buyers and users. IDG publishes more than 300 computer magazines and newspapers and 4,000 book titles in 80 countries and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 50 offices

in 43 countries worldwide. Company information is available at http://www.idg.com.

 

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