IDG’S PC World Launches Conferences

(San Francisco, CA; October 6, 1999) – Today, PC World, the world's largest computer magazine, announced the launch of PC World Conferences. These twice-yearly face-to-face events will bring industry experts and business decision-makers together to tackle business and technology issues critical to competing in today's marketplace. The first 3-day conference, "E-Business and Beyond: Succeeding in the New Economy," is scheduled for June 4-7, 2000 at the Hotel Del Coronado in San Diego.

Designed to provide an educational networking environment for small- and medium-size businesses, PC World Conferences offer an authoritative forum for applying technology to business practices-helping managers make the right strategic decisions for their companies. The conferences will include keynote addresses by industry leaders and informative case studies, as well as presentations on business issues, technological innovations, the Internet, and vendor relations. To date, leading cyber-guru Don Tapscott, author of Blueprint to the Digital Economy: Creating Wealth in the Era of E-Business, has signed on as the moderator for the San Diego event. Jakob Nielson, author of Web Usability: The Practice of Design Simplicity, will review the architecture of attendees' Web sites. And digital strategist Dr. John Sviokla will discuss case studies on pioneering e-commerce sites. In addition, sponsors of the event will have the opportunity to hold business briefings. For the inaugural conference, 350-400 business manage

rs are expected to attend.

Michael Carroll, PC World's director of consumer advertising and conferences, will lead the new venture. "PC World's editorial mission is to help managers plan for, buy, and use technology in their businesses. Clearly, these events help bring that mission to life–both for attendees and sponsors," Carroll said. "The magazine's target reader is the PC-proficient manager, empowered to purchase computer products for themselves and their companies, and this conference is designed to meet their unique business challenges. It's also an ideal opportunity for in-person interaction between PC World's advertisers and its readers."

PC World will offer a limited number of conference sponsorships, offering high-profile visibility at the events, as well as opportunities to reach customers with business briefings and product demonstrations. The PC World Conferences bring sponsors and attendees together to solidify existing relationships, establish new opportunities, and find new partners. Sponsors receive a complete package of benefits, including display space, complimentary passes, access to the attendee list, and their corporate profiles and logos in the event program.

To manage the conferences, PC World has partnered with its sister organization CIO Communications Executive Programs group–the leading providers of executive level conferences for CIOs for the last 10 years, producing over 30 events, including CIO Perspectives Conferences, Enterprise Value Retreat, and CIO 100 Symposium. PC World Conferences will be aggressively promoted through direct response advertising, print ads, and co-marketing arrangements with PC World magazine and its Web site, pcworld.com.

Additional topics and speakers for "E-Business and Beyond" will be announced in late November. To register, call 877-829-7528. For more information on becoming a PC World Conference sponsor, contact Michael Carroll at 508/370-0842.

The winner of the 1999 Grand Neal Award for editorial excellence, PC World is the world's largest computer publication with a circulation rate base of 1.25 million (effective with the January 2000 issue). PC World and pcworld.com (www.pcworld.com) are published by PC World Communications, Inc., a subsidiary of IDG, the world's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 500 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 250 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 41 countries worldwide. Company information is available at http://www.idg.com.

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