IDG’s PC World Launches Digital World

SAN FRANCISCO, CA – June 24, 2004 – PC World, the most widely-read business or technology magazine, has announced the launch of Digital World, a new publication devoted to covering the convergence of PC, consumer electronics, and mobile communications products. Where PC World helps readers manage their data and work productively, Digital World will help readers manage their entertainment technology. Digital World will be published bimonthly, debuting with the October 2004 issue.

“Once again, technology is changing everything,” stated Harry McCracken, editor in chief of PC World and Digital World. “Twenty years ago the PC transformed our lives and PC World was there to fill a void by offering advice and tools to help manage computing needs. Today, everything’s going digital and wireless communications will soon turn every home into a networked house. Digital World will provide easy-to-understand information on the products and services driving the revolution.”

Added Jeff Edman, president and CEO of PC World Communications, Inc., “The convergence of consumer electronics with PC-centric products is happening now and it's happening fast. It's presenting unique marketing opportunities for vendors, resulting in a new breed of purchasers emerging from the ranks of traditional computer users. Digital World will deliver this new group of consumers as they look to us for advice on the technology that powers their lives.”

To prepare for the extensive testing of consumer electronics products, the PC World Test Center has undergone an expansion to create a “digital living room,” simulating real world conditions for true-to-life test results. HDTVs, home theater equipment, car electronics, and sound testing will also be conducted, and products will be assessed based on degree of setup difficulty and connection in an actual home environment. Additional lab performance analysts have been hired to assist with Digital World-related testing. PC World will continue to feature the Next Gear section, exploring the world of personal tech and beyond. Reviews and testing for Next Gear and Digital World will take place side by side.

Dedicated to providing authoritative, approachable, and entertaining information, Digital World will showcase sections such as:

Test Center Reports: Major product reviews from the “digital living room” testing facility. Reports will include rankings, ratings, charts, and buying tips, and editors will give “Digital World’s Choice” awards.

Solutions: How-to articles on setting up, troubleshooting, and upgrading consumer electronics products and systems with step-by-step photographs and infographics.

One-Stop Guides: Comprehensive guides to specific categories of entertainment products will feature lab testing and product recommendations.

In addition, some of the columns and departments that will be featured in each issue include:

Seen Heard Tried: News and new products section with brief, lively evaluations of the latest and greatest products.

Descrambler: Highly visual guide to consumer electronics topics, including a “how it works” section on the technology behind the product.

Tech at Home: Hands-on evaluations of products and services for the living room and beyond, plus tricks for getting more out of the gear you already own.

Gear to Go: Guide to the latest in mobile technology, from advice on how to choose a handheld video player to tips for using car navigation systems.

The Skeptical Shopper: Consumer advocates provide trustworthy shopping strategies designed to help readers make informed decisions as they research and purchase tech products.

Bonus Material: A funny, idiosyncratic look at the weird, wonderful world of digital products.

Digital World’s online counterpart will be a microsite on PCWorld.com and will have its own tab on the main toolbar appearing on each and every page. Original consumer electronics-related content will be available on this site.

With an initial estimated circulation of 125,000, Digital World will be polybagged with the newsstand editions of PC World at no additional cost. As a special bonus readership, PC World’s 850,000+ subscribers will be able to download a free PDF of Digital World from PCWorld.com. Additionally, the October 2004 and February 2005 issues of Digital World will have bonus distribution at CEDIA and International CES 2005, respectively.

Scheduled topics for the inaugural issue include reviews of 42” HDTV sets including plasma, LCD, and rear-projection models, digital music gear, from portable players to living room receivers to download services, and camera phones. The advertising close date for the October 2004 issue of Digital World is August 2, 2004. Polybagged with PC World’s October issue, it hits newsstands on September 14, 2004.

About PC World:

PC World Communications, Inc., a subsidiary of IDG, is the publisher of PC World and PCWorld.com (www.pcworld.com) and home of the PC World Test Center. The winner of the 2003 Eddie Award for Editorial Excellence, PC World is the most widely-read technology or business publication with a readership of 7.1 million (IntelliQuest CIMS v10.0: unduplicated, combined Business & Home Average Issue Audience). With an average of 4.1 million unique visitors per month (HitBox, March – May 2004), PCWorld.com, winner of the 2004 Neal Award for Best Web Site, is a leading online resource for technology product buyers and users.

About IDG:

International Data Group (IDG) is the world's leading technology media, research, and event company. A privately-held company, IDG publishes more than 300 magazines and newspapers including Bio-IT World, CIO, CSO, Computerworld, GamePro, InfoWorld, Network World, and PC World. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide including LinuxWorld Conference & Expo®, Macworld Conference & Expo®, DEMO®, and IDC Directions. IDC provides global market research and advice through offices in 50 countries. Company information is available at http://www.idg.com.

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