IDG’s PC World Maintains Leadership Position as Most Widely-Read Technology or Business Magazine

SAN FRANSISCO, CA – DECEMBER 9, 2003 – PC World outperforms all measured technology or business magazines in average issue audience, according to the Fall 2003 Mediamark Research Inc. (MRI) Survey of American Consumers. For the sixth consecutive study PC World retained its premier position and based on 2003 rates, is a leader in advertising efficiency.

PC World vs. Top Technology and Business Magazines

Average Issue Audience1

(000) CPM2

PC WORLD 5,887 $12.45

PC Magazine 5,768 $14.22

Business Week 4,671 $21.31

Forbes 4,510 $18.10

Fortune 3,728 $21.81

Computer Shopper 2,843 $11.11

Inc. 1,283 $67.81

1 Fall 2003 MRI

2CPMs based on analysis by PC World, using rates (1x, 4/c) as published in SRDS Business Publication Advertising Source 11/03.

“The fact that PC World leads all measured technology and business magazines for the sixth consecutive time confirms that PC World’s careful attention to meeting the informational needs of Tech-Savvy Managers is working,” stated PC World publisher Bob Ostrow. “Advertisers will benefit from reaching the biggest consumers of technology products at efficient CPMs.”

The MRI findings follow the recent release of the IntelliQuest CIMS v10.0 Business and Home Studies, which each showed PC World reaching the most technology purchase influencers among all measured technology or business publications. “We’re pleased that both the IntelliQuest and MRI results have reinforced PC World’s leadership position,” continued Ostrow.

PC World Communications, Inc. is the publisher of PC World and ( and is a subsidiary of IDG, the world's leading technology media, research and event company. The winner of the 2003 Eddie Award for Editorial Excellence, PC World is the most widely-read technology or business publication with a readership of 7.1 million (IntelliQuest CIMS v10.0: unduplicated, combined Business & Home Average Issue Audience). With nearly 4.1 million unique visitors per month (HitBox, November 2003),, winner of the 2003 Maggie Award for Best Online Publication, is a leading online resource for PC-product buyers and users. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at