IDG’s PC World Names Harry McCracken Editor

SAN FRANCISCO,CA – APRIL 18, 2002 – Today, PC World, the world's largest technology magazine, announced the promotion of Harry McCracken to editor from executive features editor. He will move from PC World's Boston office to San Francisco to oversee all editorial departments for the print magazine, including features, reviews, news, art and the PC World Test Center. In addition, Ramon (Bud) McLeod adds the formal title of editor for to his responsibilities as executive news editor for the print magazine. And Ed Albro will shift from senior editor to become executive features editor, replacing McCracken.


"It would be hard to imagine anyone more perfect to lead PC World magazine than Harry," said editorial director Kevin McKean. "He has been with PC World or its parent company for more than a decade; rose through the ranks, gaining many fans along the way; and possesses sharp editorial instincts and a deep understanding of what moves our readers. With Harry, Bud and Ed working together with the rest of the editorial leadership, PC World will continue to produce compelling, award-winning journalism in print and on the Web."

McCracken, who was promoted to executive editor two years ago, has won numerous honors for his work at PC World, including Jesse H. Neal Awards for "Best Subject-Related Series" in 1998, 2000, 2001, and 2002, as well as a 2000 Grand Neal Award from American Business Media. He has appeared as an

expert on television and radio programs on ABC, the BBC, CNN, MSNBC, and NPR, and in 2000 collaborated with Dateline NBC on a multi-state undercover investigation into PC repair. A past contributor to Family Circle, USA Today, and other publications, McCracken is also a Boston board member of the American Society of Business Publication Editors (ASBPE). Prior to joining PC World in 1994, he served as an editor at InfoWorld and Computer Buying World. A graduate of Boston University with a bachelor's degree in history and a minor in English, McCracken has lived in Massachusetts, Oregon, and London, England. He will relocate to the San Francisco Bay Area this spring.

Under Bud McLeod's stewardship,'s traffic has doubled in the last year. He joined PC World two years ago from Web site AlcheMe, Inc. From 1987-1999, McLeod served as the Sunday editor for the San Francisco Chronicle, as well as a demographics writer, specializing in population and social trends. In addition, he was the director and the creator of the Chronicle's Computer Assisted Journalism program, dubbed "Bud's Boot Camp." He also developed "Reporters Resources," an intranet site containing powerful tools and data for the Chronicle staff. He was recognized with the newspaper's 1999 Innovation and Initiative Award for Professional Excellence. Previously, he wrote for the Orange County Register, and the Cincinnati Post. A native of Cranford, NJ, McLeod is a graduate of Villanova University. He currently lives in the San Francisco Bay Area with his wife and three children.

An award-winning newspaper journalist with more than 15 years of experience, Ed Albro joined PC World two years ago from the San Mateo Times, where he served as managing editor. While at PC World, he has earned two Jesse H. Neal Awards and a Gold Award from the ASBPE. An Albany, New York native, Albro graduated from Union College with a bachelor's degree in English. He lives in Oakland, CA, with his wife and two children.

About PC World

PC World Communications, Inc. is the publisher of PC World and ( and is a subsidiary of IDG, the world's leading technology media, research and event company. The winner of the 1999 and 2000 Grand Neal Award for editorial excellence, PC World is the world's largest computer publication with a readership of nearly 6.9 million (Fall 2001 MRI). With an average of 1.8 million unique visitors per month (Media Metrix, September 2001 – February 2002), is a leading online resource for PC-product buyers and users. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at