IDG’s PC World Now Leads All Technology and Business Magazines In Single Copy Sales
SAN FRANCISCO, CA – AUGUST 17, 2001 – PC World is the undisputed leader on the newsstand and remains the largest technology or business magazine in overall paid circulation, according to the just-released Audit Bureau of Circulations (ABC) Fas-Fax Report for the six months ending June 30, 2001.
For the third reporting period in a row, PC World outsold PC Magazine in overall circulation, with an average of 22,732 more copies per issue. In addition, during the first half of 2001, PC World's six issues sold more newsstand copies than all 12 issues of PC Magazine-at a dollar premium per copy.
ABC Fas-Fax Report, Six Months Ended 6/30/01
PC World vs. Selected Business and Technology Publications
Paid Circulation Total Average
Single Copy Sales Cover Price
PC World 1,251,390 145,964 $5.99
PC Magazine 1,228,658 66,217 $4.99
Business Week* 971,435 33,775 $4.95
Forbes 907,266 42,980 $4.95
ZD Smart Business 861,564 18,580 $4.99
Fortune* 855,208 50,904 $4.95
Fast Company 683,499 41,000 $4.95
Wired 506,395 83,616 $4.95
Computer Shopper 501,120 126,095 $3.99
* North American edition
As reported in the New York Daily News this week, "Industry executives consider newsstand activity to be the best measure of a magazine's health, since it shows the publication's ability to attract new readers." And Jeff Edman, president and CEO of PC World Communications, observed: "PC World's ascension to the top spot on the newsstand proves that its editorial is superior and, in fact, indispensable."
In addition to newsstand sales, there are several measures of magazine effectiveness, including the quality and quantity of editorial, and ability to meet the needs of its target audience. As well as carrying more editorial pages per issue than its competitors, PC World has won more than a dozen editorial awards this year, including a 2001 Maggie Award for Best Computer Publication. PC World also regularly surveys the management-level buyers who read it to ensure the editorial continues to meet their needs. And Spring 2001 MRI shows PC World reaches the largest average issue audience, and the most managers, of any measured computer or technology title.
Earlier this year, PC World's circulation team earned its fourth Circulation Excellence Award from CM/Circulation Management magazine for its ability to maintain "premium pricing and a high-quality readership."
"PC World's attention to key markets-such as airport newsstands, book, and computer stores-has really paid off," commented Cheryl Stephenson, director of single copy sales for PC World. "In addition to award-winning circulation practices, the magazine's well-designed covers and compelling editorial contribute to its overwhelming popularity. Buyers have many choices on the newsstand, and it's a tribute to PC World's quality that readers are willing to pay as much as $2 more for its trusted technology advice."
About PC World
PC World Communications, Inc. is the publisher of PC World and PCWorld.com (www.pcworld.com) and is a subsidiary of IDG, the world's leading IT media, research and exposition company. The winner of the 1999 and 2000 Grand Neal Award for editorial excellence, PC World is the world's largest computer publication with a circulation rate base of 1.25 million. With an average of 1.25 million unique visitors per month (Media Metrix, July 2000 – June 2001), PCWorld.com is a leading online resource for PC-product buyers and users. IDG publishes more than 300 computer magazines and newspapers and 4,000 book titles in 80 countries and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 50 offices in 43 countries worldwide. Company information is available at http://www.idg.com.