IDG’s PC World Promotes Bob Ostrow to Publisher

SAN FRANCISCO– 01/19/2000–Today, Jeff Edman, president and CEO of PC World Communications, Inc., announced the promotion of Bob Ostrow to publisher of PC World ( Based in PC World 's Framingham, Massachusetts office, Ostrow moves up from associate publisher/Advantage Marketing to direct the company's overall sales, marketing, and research activities — in print, online, and events. He succeeds Edman, who was promoted earlier this month.

"Excellent marketing, strategic research, and customer-oriented selling are the hallmark of PC World ," remarked Edman. "Bob's dedication, hard work, and intelligence make him the ideal candidate to assume these vital functions. And, his background in custom publishing and special projects makes him the perfect choice as the company continues to integrate and PC World Conferences into the product mix."

Associate publisher since last spring, Ostrow spearheaded PC World 's custom publishing and strategic partnership efforts since the fall of 1998, when he was named director of Advantage Marketing. A 14-year veteran of PC World , Ostrow joined the publication as an account manager. In 1988, he moved to senior account manager. Two years later, he was named Eastern advertising manager, and in 1991, was promoted to Eastern advertising director. One of the principal architects of PC World 's successful "PC-Proficient Management" position, he has hired and led a talented East Coast sales team that consistently outperforms the market. Ostrow graduated from State University New York at Albany, and currently lives near Boston with his wife and two children.

PC World ( is published by PC World Communications, Inc., a subsidiary of IDG, the world's leading IT media, research and exposition company. The winner of the 1999 Grand Neal Award for editorial excellence, PC World is the world's largest computer publication with a circulation rate base of 1.25 million. With more than 1.7 million unique visitors monthly (Media Metrix, November 1999), is a leading online resource for PC- product buyers and users. IDG publishes more than 290 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 250 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide.

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