IDG’s PC World Ranks #1 Among Technology and Business Magazines, According to Intelliquest CIMS v8.0 Business Influencer Study

SAN FRANCISCO, CA – OCTOBER 5, 2001 – PC World reaches the most technology influencers of any measured computer or business magazine, reports the just-released 2001 Millward Brown IntelliQuest CIMS v8.0 Business Study. PC World leads its closest competitor in overall readership by more than 9%, and is the #1 magazine in total reach to management-level technology purchase influencers.


PC World vs. Top Technology and Business Magazines,

IntelliQuest CIMS v8.0 Business Study

Average Issue Audience

(000) PC World Advantage Management

(000) PC World Advantage

PC WORLD 4,555 — 2,200 —

PC Magazine 4,162 9.4% 2,019 9.0%

Business Week 3,524 29.3% 2,027 8.5%

Fortune 3,036 50.0% 1,747 25.9%

Forbes 2,737 66.4% 1,573 39.9%

Yahoo! Internet Life 2,598 75.3% 1,215 81.1%

Computer Shopper 2,169 110.0% 996 121.0%

PC World's award-winning editorial-including its monthly, lab-tested Top 100 ranking of products-is written for tech-savvy managers who plan, buy, and implement computer-related products for their organizations. "The enterprise purchase process is a collaboration between managers and IS," noted PC World president and CEO Jeff Edman. "The CIMS v8.0 Business Study shows that in addition to management-level decision-makers, PC World reaches more IS professionals than traditional IT publications, such as eWeek, Information Week and Network Computing. This data confirms PC World's trusted advice is connecting with its target of purchase influencers who buy for their companies, buy for themselves, and tell others what to buy."

The CIMS v8.0 Business Study also proves that among all measured business or technology magazines, PC World attracts the most brand specifiers and purchase authorizers for all IT products and services.


PC World vs. Top Technology and Business Magazines

IntelliQuest CIMS v8.0 Business Study

Brand Specifiers

(000) PC World Advantage Purchase Authorizers

(000) PC World Advantage

PC WORLD 3,579 — 2,053 —

PC Magazine 3,410 4.9% 1,942 5.7%

Business Week 2,624 36.4% 1,729 18.7%

Fortune 2,272 57.5% 1,468 39.9%

Forbes 2,018 77.3% 1,341 53.1%

Yahoo! Internet Life 1,949 83.6% 977 110.1%

Computer Shopper 1,773 101.9% 829 147.6%

CIMS v8.0 Business Study results are the latest in a long list of successes for PC World in 2001. Spring 2001 MRI showed PC World has the largest readership of any technology or business title, as well as the most managers and the most MIS professionals. The latest ABC Fas-Fax Report for the first six months of 2001 showed PC World outsold all technology and business magazines on the newsstand. And PC World editors continue to win the most editorial awards in their competitive set, including two Jesse H. Neal Business Journalism Awards, five Maggie Awards, and seven national trophies from the Association of Business Publication Editors. Building on its effectiveness in reaching business buyers, PC World also invested in a product-focused redesign of its print publication and launched a new Product Finder engine on its companion Web site,

The 2001 Millward Brown IntelliQuest CIMS v8.0 Business Influencer Study sampled 8,657 respondents involved in purchase decisions for computer products for their business. This study represents a projected universe of 52.6 million "business influencers."

PC World Communications, Inc. is the publisher of PC World and ( and is a subsidiary of IDG, the world's leading IT media, research and exposition company. The winner of the 1999 and 2000 Grand Neal Award for editorial excellence, PC World is the world's largest computer publication with a readership of 6.6 million (Spring 2001 MRI). With an average of 1.24 million unique visitors per month (Media Metrix, September 2000 – August 2001), is a leading online resource for PC-product buyers and users. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at


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