IDG’S PC World Reigns As The Largest Computer Magazine In The UnitedStates
San Francisco, CA-September 21, 1999-According to PC World’s analysis of Publisher’s Statements released by the Audit Bureau of Circulations (ABC) for the six-month period ending June 30, 1999, PC World is #1 in U.S. paid circulation—once again surpassing PC Magazine to be the largest computer magazine in the United States.
In a comparison of ABC Publisher’s Statements, PC World reported a total paid domestic circulation of 1,161,813—more than 19,000 greater than PC Magazine. In addition, 95.8 percent of PC World’s circulation is domestic, vs. 92.9 percent for PC Magazine.
June 1999 ABC Publisher’s Statements
Total Paid U.S. Circulation* PC World Advantage
PC WORLD 1,161,813 —
PC Magazine 1,142,524 19,289
"Not only does PC World exceed PC Magazine in overall circulation growth, bonus over rate base, and newsstand sales, this ABC data proves the flagship monthly is the most effective and efficient in reaching the world’s largest-and most important-information technology market,"said Shawne Burke Pecar, vice president, circulation for PC World. "And when you take into account the brand’s combined global might, PC World’s circulation strength is unparalleled in the industry."
*Circulation numbers taken from Paragraph 10, Geographic Analysis of Total Paid Circulation, and represent the following analyzed issues: PC World, March 1999; PC Magazine, March 9, 1999. Total paid U.S. circulation represents combined U.S. & Possessions.
In addition to ranking as the #1 circulated computer publication in the United States, PC World also publishes more than 60 editions, in 59 countries, in 33 languages around the globe—more than any other computer magazine. And, rather than circulating the U.S. edition of PC World, each international edition is locally edited and carefully targeted to meet the informational needs of the computer product buyers in its respective market. Led by such publications as PC Welt in Germany, PC Advisor in the United Kingdom, and PC World China, the combined global circulation for the PC World brand surpasses 4 million.
Finally, the ABC Publisher’s Statements show that PC World’s award-winning editorial commands the highest price in its competitive set. PC World outsold its rivals on the newsstand, while carrying the highest cover price of $5.99. Also, PC World’s reported annualized subscription price per copy is $1.75 per copy, as compared to PC Magazine’s $1.43 per copy.
The winner of the 1999 Grand Neal Award for editorial excellence, PC World is the world’s largest computer publication with a circulation rate base of 1.25 million (effective with the January 2000 issue). PC World and pcworld.com (www.pcworld.com) are published by PC World Communications, Inc., a subsidiary of IDG, the world’s leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 500 book titles and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 250 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 41 countries worldwide. Company information is available at http://www.idg.com.
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