IDG’s PC World Retains Lead as Most Widely-Read Technology or Business Publication

SAN FRANCISCO, CA – NOVEMBER 25, 2002 – PC World continues to outdistance all measured business or technology publications in average issue audience, according to the Fall 2002 Mediamark Research Inc. (MRI) Survey of American Consumers. For the fourth consecutive study PC World maintained its lead position and based on 2002 rates, surpassed the competition in advertising efficiency.

 

PC World vs. Top Technology and Business Magazines

Average Issue Audience1

(000) CPM

PC WORLD2 6,249 $10.96

PC Magazine2 6,051 $13.03

Forbes3 4,485 $17.34

Business Week3 4,314 $21.97

Fortune3 3,830 $20.42

Computer Shopper2 2,879 $10.97

Inc. 3 1,170 $74.36

1 Fall 2002 MRI

2CPMs based on analysis by PC World, using rates as published in SRDS Business Publication Advertising Source 11/02.

3CPMs based on analysis by PC World, using rates as published in SRDS Consumer Publication Advertising Source 11/02.

"Now, more than ever, advertisers need to communicate with buyers economically," stated

PC World publisher Bob Ostrow. "They simply have to accomplish more with fewer advertising dollars which makes PC World's broad reach and competitive prices the preferred media option."

The MRI findings follow the release of the IntelliQuest CIMS v9.0 Business and Home Studies, which each showed PC World reaching the most technology purchase influencers among all measured business or technology magazines. "We're excited that both the IntelliQuest and MRI results have confirmed PC World's leadership," continued Ostrow. "In an era where value is king, we're proud to be number one."

About PC World

PC World Communications, Inc. is the publisher of PC World and PCWorld.com (www.pcworld.com) and is a subsidiary of IDG, the world's leading technology media, research and event company. The winner of the 2002 Folio: Editorial Excellence Award, PC World is the world's most widely-read computer publication with a readership of 6.2 million (MRI, Fall 2002). With an average of 1.5 million unique visitors per month (netScore, May – October 2002), PCWorld.com is a leading online resource for PC-product buyers and users.

About IDG

IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

 

# # #