IDG’s PC World Tops The Competition In Circulation Growth

(SAN FRANCISCO, CA; FEBRUARY 17, 2000) — According to the latest Audit Bureau of Circulations (ABC) Fas-Fax Report for the six months ending December 31, 1999, PC World eclipsed its closest competitors in overall circulation growth and average single copy sales. Further analysis reveals PC World delivered the highest average bonus over rate base, as well.

Within its competitive set, PC World’s circulation momentum is unmatched. Leading the personal computer category in overall circulation growth for the second ABC filing period in a row, PC World grew its average paid circulation by 6.0%, or 69,001 copies per issue—a net increase of 19,504 more copies per issue than PC Magazine. For the last three years, PC World has demonstrated consistent circulation performance and delivered to advertisers an average bonus over rate base of 16,000 or more.

Total Average Paid Circulation

Six Months Ended

12/31/99 Total Average Paid Circulation

Six Months Ended

12/31/98 % Increase Average Paid Circulation Average

Advertising Rate Base

Six Months Ended

12/31/99 Average Bonus over Rate Base*

PC WORLD 1,216,035 1,147,034 6.0% 1,200,000 16,035

PC Magazine 1,231,678 1,182,181 4.2% 1,225,000 6,678

PC Computing 1,048,941 1,044,252 0.4% 1,033,333* 15,608

*Analysis by PC World. PC Computing raised its rate base from 1,000,000 to 1,050,000 with the September 1999 issue.

'As technology becomes an increasingly significant–and constantly changing-aspect of people’s lives and business, they naturally turn to computer magazines to find current reviews, product news, how-to information, and industry trends," said PC World publisher Bob Ostrow. "PC World simply does the best job covering these topics, which is reflected in the number of editorial awards it has won and its healthy circulation growth. And, it’s important to note: newsstand buyers are a vital audience for both computer magazines and high-tech marketers, since they represent future subscribers, as well as active buyers in the market for product information."

Increasingly, newsstand buyers are selecting PC World over the competition—and paying a premium for its award-winning editorial. For the ABC period, PC World was solidly #1 on the newsstand, selling an average of 18,757 more copies per issue than PC Computing, and 45,213 more copies per issue than PC Magazine. While both PC Magazine and PC Computing experienced double-digit losses on the newsstand, PC World expanded its sales to this important magazine-buying audience by 6.4%.


Cover Price Average Single Copy Sales

Six Months Ended

12/31/99 Average Single Copy Sales

Six Months Ended

12/31/98 % Change Average Single Copy Sales

PC WORLD $5.99 156,003 146,581 6.4%

PC Computing $4.99 137,246 160,073 (14.3%)

PC Magazine $4.99 110,790 141,326 (21.6%)

"PC World has an excellent circulation team, dedicated to increasing new subscribers, renewals, and newsstand sales," commented Shawne Burke Pecar, vice president, circulation for PC World. "In addition, PC World’s investment in research and long-term focus on its core audience of PC-proficient managers has resulted in a superior editorial product and compelling cover designs–which in turn have contributed to the publication’s continued circulation success, both with subscribers and on the newsstand."

PC World Communications, Inc. is the publisher of PC World ( and WebShopper ( and is a subsidiary of IDG, the world’s leading IT media, research and exposition company. The winner of the 1999 Grand Neal Award for editorial excellence, PC World is the world’s largest computer publication with a circulation rate base of 1.25 million (effective with the January 2000 issue). With more than 1.7 million unique visitors per month (Media Metrix, December 1999), is a leading online resource for PC-product buyers and users. IDG publishes more than 290 computer magazines and newspapers and 4,000 book titles and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 250 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at

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