IDG’S Boosts Its Audience by 44%, According to Media Metrix

SAN FRANCISCO, CA — DECEMBER 6, 2000 — According to the October digital media audience ratings report from Media Metrix, ( increased its audience by 44%, or nearly 500,000 unique visitors, from September to October 2000, with users accessing the site from work growing by an astounding 75%. In comparison, the overall universe of unique Internet users grew less than 2% during the same period. Also,'s average unique pages per visitor in a day increased by 9% and average minutes spent per usage days improved by 12%.


The phenomenal growth of the site can be directly attributed to its extensive October redesign. Built specifically for management-level computer product buyers, the new site features a clean interface, a robust search engine, and easy-to-use horizontal and vertical navigation. The improved architecture also includes a comprehensive topic tree, online tech support, instant Alerts, current product pricing information, and channels that group articles by area of interest. Industry publication min's New Media Report praised the redesign for "doing a good job of keeping all of the site's most popular content available at all times."

"For years, the PC World editorial staff has excelled at writing about technology for managers," commented Ulla McGee, General Manager of "Now, the same team that produces the award-winning print publication has brought their expertise to the Web, creating a valuable site that lives up to its goal: Technology Advice You Can Trust. And, while the site attracts more visitors," she continued, "the quality of the audience remains high. Winter 2000 @plan, for example, shows that at least 43% of's visitors are business purchase decision-makers for hardware or software, while 94% shopped online in the past six months, and 79% made an online purchase."

PC World Communications, Inc. is the publisher of PC World and ( and is a subsidiary of IDG, the world's leading IT media, research and exposition company. The winner of the 1999 and 2000 Grand Neal Award for editorial excellence, PC World is the world's largest computer publication with a circulation rate base of 1.25 million. With more than 1.6 million unique visitors per month (Media Metrix, October 2000), is a leading online resource for PC-product buyers and users. IDG publishes more than 300 computer magazines and newspapers and 4,000 book titles in 80 countries and offers online users the largest network of technology-specific sites around the world through ( ), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 50 offices in 43 countries worldwide. Company information is available at .