IDG’S PCWORLD.COM Collaborates with MSN Tech & Gadgets Channel
SAN FRANCISCO, CA – NOVEMBER 10, 2003 – PCWorld.com, winner of the 2003 Maggie Award for Best Online Publication, announced a content partnership with the redesigned MSN Tech & Gadgets channel (http://tech.msn.com). PCWorld.com is providing all content to the channel’s brand new How-To section (http://tech.msn.com/howto).
“We’re delighted that our award-winning content is now available to the high-quality, tech-enthusiast MSN audience,” said Jeff Edman, president and CEO of PC World Communications, Inc. “Teaming with a dynamic website like MSN is another example of how PC World’s editorial appeals to tech-savvy audiences everywhere.”
This new section features “Today in How-To,” which offers timely hints regarding hot-topic issues such as spam and online security. Other section highlights include “How to Buy,” “Our Favorite Tips,” and assorted How-To’s from PC World’s popular Here’s How department including Step by Step, Windows Tips, Internet Tips, Hardware Tips, Answer Line, and more. In addition, selected news and feature stories will also appear throughout the Tech & Gadgets channel.
“PCWorld.com is an important part of our editorial strategy for the MSN Tech & Gadgets channel,” said Lisa Gurry, group product manager, MSN. “This helpful, instructive content helps us create the best-possible experience for our visitors and increases the usefulness of MSN.”
PC World Communications, Inc. is the publisher of PC World and PCWorld.com (www.pcworld.com) and is a subsidiary of IDG, the world's leading technology media, research and event company. The winner of the 2003 Eddie Award for Editorial Excellence, PC World is the most widely-read technology or business publication with a readership of 7.1 million (IntelliQuest CIMS v10.0: unduplicated, combined Business & Home Average Issue Audience). With 4.3 million unique visitors per month (HitBox, October 2003), PCWorld.com, winner of the 2003 Maggie Award for Best Online Publication, is a leading online resource for PC-product buyers and users. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.
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