IDG’s PCWorld.com Launches New Features
SAN FRANCISCO, CA – JULY 3, 2001 – Today, PCWorld.com (http://www.pcworld.com), a leading source of technology information on the Web, announced several new features. The site introduced an enhanced navigational tab structure that helps visitors easily access print magazine articles, interactive services, and Product Finder, the site's comprehensive database of unbiased technology buying information. Also announced today, PCWorld.com now offers PC Pitstop's free diagnostic and repair software on its new "Tools" page.
"Feedback from visitors about the Web site's Fall 2000 redesign has been overwhelmingly positive," said Kevin McKean, PC World editorial director. "Yet, with the addition of Product Finder in May, and now PC Pitstop, this was an excellent opportunity to make additional refinements to the navigational tab structure."
Several changes take place with the new navigation. The "Magazine" tab makes it simpler to locate online versions of specific print magazine articles. Also, the "Here's How" tab was renamed "How-To" to more clearly signal to visitors the types of articles in that section. And the new "Tools" tab aggregates PCWorld.com's many interactive services, such as instant Alerts, AvantGo and OmniSky services for handhelds, newsletters, Expert Advice online tech support, and now PC Pitstop. Launched in March 2000, PC Pitstop (www.pcpitstop.com) is a popular virtual service station for PCs, which offers users performance evaluations and tune-ups, remote diagnostics of system problems, "autofix" technology, virus detection, and much more.
With these additions, PCWorld.com now offers tech-savvy managers and computer product buyers an unparalleled online resource: PC World's award-winning journalism, combined with an unbiased database of product information powered by PriceGrabber, married with powerful diagnostic tools from PC Pitstop. "For example," explained McKean, "visitors can now find out whether they need more memory to run Windows XP by testing their computers with PC Pitstop, compare memory and check latest prices on Product Finder, and then read a step-by-step article about how to install the new memory on PCWorld.com."
Developed by PC industry veterans Rob Cheng, David Methvin, and Martin Heller, "PC Pitstop is, literally, an online Jiffy Lube," says Cheng, chairman and founder. "PC users 'drive' their machines into PC Pitstop, and a few minutes later, virtual mechanics hand them a personalized list of what needs to be fixed. Not only does the software detect problems, it offers practical advice and easy-to-download 'autofix' patches to solve them." Today, PC Pitstop also unveils a Web site redesign of its own, which more seamlessly integrates PC Pitstop into the PCWorld.com look and feel. And as part of the partnership, PCWorld.com is now able to offer advertisers competitive marketing programs across both sites.
In addition to the content improvements on the site, PCWorld.com also recently inaugurated a larger, IAB-standard (336 x 280) billboard advertising unit, which now appears on article-level pages in the News and Product Finder sections. The billboard ad complements PCWorld.com's channel sponsorships and existing tower, banner, and medallion ad unit sizes.
The new tab structure, interactive tools, and advertising opportunities are just another way PCWorld.com continues to successfully serve its audience of tech-savvy managers. This year, the site has won several editorial awards, including two 2001 Maggie Awards and four 2001 Association of Business Publication Editors (ASBPE) Awards. In addition, PCWorld.com was recently named to BtoB magazine's Power Media 50.
About PC World
PC World Communications, Inc. is the publisher of PC World and PCWorld.com (www.pcworld.com) and is a subsidiary of IDG, the world's leading IT media, research and exposition company. The winner of the 1999 and 2000 Grand Neal Award for editorial excellence, PC World is the world's largest computer publication with a circulation rate base of 1.25 million. With an average of 1.3 million unique visitors per month (Media Metrix, Jan. – Dec. 2000), PCWorld.com is a leading online resource for PC-product buyers and users. IDG publishes more than 300 computer magazines and newspapers and 4,000 book titles in 80 countries and offers online users the largest network of technology-specific sites around the world through IDG.net (http://www.idg.net), which comprises more than 270 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 50 offices in 43 countries worldwide. Company information is available at http://www.idg.com.
About PC Pitstop
PC Pitstop, LLC, founded in November 1999, launched its Web site, http://www.pcpitstop.com, in March 2000. Using proprietary Web technologies, the site assists users in the tuning, diagnostics and education of their PC. The site has received critical acclaim from Computer Shopper, PC World, LockerGnome, and Tech TV (formerly ZD-TV).
# # #