IDG’s PCWorld.com Leads All Competitive Technology Magazine Wer Sites In Unique Visitors

SAN FRANCISCO, CA – MARCH 8, 2002 – An award-winning online resource for technology buyers, PCWorld.com (www.pcworld.com) leads all competitive technology magazine Web sites in unique visitors, according to the latest digital media audience ratings report from Jupiter Media Metrix. From November 2001 to January 2002, PCWorld.com grew by 18%-or 295,000-to an all-time high of 1.9 million unique visitors. In fact, PCWorld.com attracts twice the audience of PCMagazine.com.

 

PCWorld.com vs. Competitive Tech Magazine Web Sites

Jupiter Media Metrix

Web Site January 2002 Unique Visitors

(000)

PCWorld.com 1,918

Wired.com 1,166

PCMagazine.com 887

eWeek.com 654

Informationweek.com 481

YIL.com 376

ExtremeTech.com 324

Networkcomputing.com 244

SmartBusinessmag.com *

Byte.com *

* Indicates data used fell below minimum reporting standards.

"It's encouraging that interest in PCWorld.com's technology content expanded during the holiday shopping season-and continues to grow in 2002. The latest audit report from ABC Interactive also shows PCWorld.com delivered more than 21 million page views in January-a new record for the site," said Ulla McGee, PCWorld.com general manager. "Clearly, with its product reviews, how-to articles, news, interactive tools, and pricing database, PCWorld.com offers tech-savvy visitors the buying information and advice they need."

PC World Communications, Inc. is the publisher of PC World and PCWorld.com (www.pcworld.com) and is a subsidiary of IDG, the world's leading IT media, research and exposition company. The winner of the 1999 and 2000 Grand Neal Award for editorial excellence, PC World is the world's largest computer publication with a readership of nearly 6.9 million (Fall 2001 MRI). With an average of 1.6 million unique visitors per month (Media Metrix, August 2001 – January 2002), PCWorld.com is a leading online resource for PC-product buyers and users. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 300 targeted Web sites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide. Company information is available at www.idg.com.

 

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