IDG’s PCWorld Hires Kevin McKean as Editorial Director

(SAN FRANCISCO, CA; APRIL 10, 2000) — Today, PC World Communications, Inc. announced the appointment of Kevin S. McKean to vice president and editorial director for PC World and (, effective April 24th. He joins the staff from, where he served as executive editor since 1999.

ìKevinís wealth of magazine experience, in both new media and print, will be an invaluable asset to PC World as it looks to the future,î commented Jeff Edman, president and CEO of PC World Communications, Inc. ìHis combination of award-winning journalism and Silicon Alley business savvy will keep PC World and on the forefront of publishing, technology, and the Internet.î

At, McKean was responsible for product development and outside content relationships with companies like Reuters, Telescan, and In addition to procuring new investment and news content for the site, he managed projects from idea stage to launch. Previously, he served for two years as the assistant managing editor for business and finance for Time Inc. New Media. In that position, he supervised the Money magazine Web site (, including the content, editorial budget, and creative directionóas well as the content side of business partnerships. From 1987 to 1997, he worked for Money magazine, first as senior editor, then as the founding new media editor, responsible for all computer-related Money products, including online services, software, and CD-ROMs. Under his leadership, his team won the first National Magazine Award for General Excellence in New Media.

A staff writer and senior editor at Discover magazine from 1981 to 1987, McKean edited the magazineís computer section and covered a broad range of topics, including science, medicine, and technology. During his tenure, Discover won the 1986 National Magazine Award for General Excellence.

McKean began his journalism career in 1974 as a police reporter for City News Bureau of Chicago. He joined the Associated Press in 1975, and worked as a general assignment writer and broadcast editor in Denver and New Orleans, before moving to national science writer in New York in 1978. He covered such major stories as the Three Mile Island nuclear incident and the eruption of the Mount St. Helens volcano.

As well as his work in magazines and on the Internet, McKean was the science editor for the 1991 three-hour WGBH-produced public television special Living Against the Odds. He also authored the chapter on writing about science and technology in the 1994 book Speaking of Writing, edited by noted writing authority William K. Zinsser. He has appeared as a guest on numerous television programs, including NBCís Today show, CBS This Morning, CNN, CNBC, and CNNfn. In addition, he is a frequent speaker at conferences and universities.

Born in Ann Arbor, Michigan, McKean was raised in Raleigh, North Carolina, and Elmira, New York. He graduated cum laude from Yale University with a bachelorís degree in English. Long-time New Yorkers, McKean, his wife, and daughter are making the move West to San Francisco.

PC World Communications, Inc. is the publisher of PC World ( and WebShopper ( and is a subsidiary of IDG, the worldís leading IT media, research and exposition company. The winner of the 1999 and 2000 Grand Neal Award for editorial excellence, PC World is the worldís largest computer publication with a circulation rate base of 1.25 million. With more than 1.4 million unique visitors per month (Media Metrix, February 2000), PC is a leading online resource for PC-product buyers and users. IDG publishes more than 290 computer magazines and newspapers and 4,000 book titles in 80 countries and offers online users the largest network of technology-specific sites around the world through (, which comprises more than 250 targeted Web sites in 55 countries. IDG is also a leading producer of 168 computer-related expositions in 35 countries, and research arm International Data Corporation (IDC) provides computer industry research and analysis through 49 offices in 42 countries worldwide. Company information is available at